PORT WASHINGTON, WI--(Marketwired - Feb 25, 2016) - Allen Edmonds Corporation, the U.S. men's dress shoe manufacturer headquartered in Port Washington, Wis., launches its first-ever Wedding Program today, encouraging grooms to invest in a pair of dress shoes that will serve them far beyond the big day. The offer allows grooms to register their wedding party for a discounted wedding package, including a pair of dress shoes, matching belt, and cedar shoetrees; valued at over $500, the package is priced at $350, resulting in a savings of more than $150.

It's no secret that traditional wedding rules and etiquette have long gone out the window. Between food truck catering, mismatched bridesmaids dresses, and the rise of the wedding hashtag, couples are seeking ways to get creative -- both aesthetically and financially. For women, this may be exciting: more options, more freedom, and more fun choosing dresses and accessories. However, men may be in need of some guidance. Gone are the days of standard rental tuxes and tuxedo shoes.

"I know from the weddings I'm attending (including our own daughter's!) that many grooms and their groomsmen these days are passing on renting the ill-fitted and worn-looking patent shoes under the baggy rental tux," said Allen Edmonds President & CEO Paul Grangaard. "Instead they're going for a nicely tailored suit and fitted shoes that can be worn for years to come. Smart! So, why not buy the Great American dress shoes that also look impressive in any job interview and will last through your next several career steps? We want to help make that route an even better choice with this offer."

Allen Edmonds' store-based Master Fitters are ready to size grooms in shoes that are sure to fit perfectly. Thanks to its traditional 212-step manufacturing process and Goodyear welting, Allen Edmonds shoes are both stylish and durable. With its Recrafting® program, Allen Edmonds also adds security to your investment. Shoes can be sent in to the company's factory and the Allen Edmonds' craftspeople will make them look new again.

Consumers interested in the offer can call Allen Edmonds' customer service center 1-800-235-2348 or visit any Allen Edmonds retail store. The styles being offered include a variety of Allen Edmonds' top-selling calfskin styles: the Park Avenue, Fifth Avenue, Strand, McAllister, Warwick, or Cornwallis. The offer also includes a matching Manistee or Wide Basic dress belt and a pair of Allen Edmonds branded cedar shoetrees.

For more information on the Wedding Program, visit an Allen Edmonds store or AllenEdmonds.com/Wedding.

About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Corporation is a privately-held, U.S.-based retailer of premium men's footwear, apparel, leather goods and accessories with a focus on American manufacturing. Allen Edmonds' famous Goodyear welted shoes are handcrafted in Port Washington, Wis. using a 212-step production process. Consistent with the company's heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscious men worldwide. By partnering with like-minded U.S. manufacturers, the company's offering includes men's clothing and accessory needs from head to toe. Allen Edmonds products are available at premier stores worldwide, including 59 company-owned Allen Edmonds stores across the United States, and online at AllenEdmonds.com.

Contact Information:

Hayley Formolo
SCC Public Relations

Office: 312.464.1666