SCOTTSDALE, AZ--(Marketwired - February 25, 2016) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has dropped a tell-all guide that is designed to help online retailers set aside their greatest fear: offering lenient online returns to consumers.

The reality is, as is explained fully in this new guide, that online returns are not the costly setback that they were once perceived to be for retailers. As a matter of fact, newer studies and ongoing studies have found that by offering easy returns, retailers stand to gain more customers, improve retention and boost long term loyalty; not to mention improving the average order value and reducing shopping cart abandonment rates.

In a recent comScore survey, it was found that over 55% of consumers desire no-questions-asked returns with no associated return shipping or restocking fees. Most have said they would simply find another retailer to do business with if these returns were not offered at a retailer they were considering. What's even more interesting about these findings is that 42% of consumers said that they would be likely to make a new sale at the time of making a return, just because they know that it wouldn't be an issue to return any purchase should it not work out.

TrueShip's newest guide explains the most recent studies, statistics, surveys and findings so retailers can make an educated decision about their return policy. It also provides helpful infographics to ease fact checking, and to aid retailers in revamping their return policy to one that's more attractive to consumers.

"Retailers can no longer ignore the value of lenient online returns," explained Michael Lazar, Director of Online Marketing at TrueShip. "With studies finding that hassle-free returns improve your bottom line and increase customer loyalty and retention, assuring that your return policy is in order sooner rather than later is essential."

Read the guide here: www.trueship.com/blog/2016/01/22/a-lenient-return-policy-increases-consumer-purchases.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/products/readyreturns. 

There is no credit card required to utilize the free trial of this software. ReadyShipper is compatible with both Mac and PC.

After the trial usage period has concluded, users can continue their subscription for just $29.95 per month with simple month-to-month billing and no contracts.

Visit TrueShip online to learn more at: http://www.trueship.com.

Or call toll-free at: (877) 818-7447 to schedule a live online demo.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

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