Source: Stingray Group Inc.

Stingray Inks Strategic Deal with UAE-Based du

Stingray Music and Stingray Concerts available in the UAE for the first time; exclusively to du home customers

MONTREAL, QUEBEC--(Marketwired - Feb. 29, 2016) -

Note to editors: An image is included with this press release on Marketwired's website.

Stingray Digital Group Inc. (TSX:RAY.A)(TSX:RAY.B), a leading business-to-business multi-platform music provider, today announced a strategic agreement with du. As a result of the agreement, Stingray Music and Stingray Concerts will now be available to du home customers across the UAE. This deal marks Stingray's entry into the UAE market.

"We are proud to partner with du," said Eric Boyko, President, Co-founder and CEO of Stingray. "We believe in creating music products and services that can adapt to local cultures and trends in response to each partners' requirements. We continue to leverage our expertise to expand our reach across all continents and to solidify our reputation as a key industry player."

du home customers now have even more choice when it comes to the music they want to hear, when they want to hear it.

Stingray Music

  • Over 50 expertly curated audio channels.
  • Available through the Stingray Music TV app or the FREE Stingray Music mobile app.
  • Access to cover art, artists' names and track titles.
  • Many popular genres such as rock and hip-hop as well as an international selection of Arabic, Asian, Indian, Farsi, Punjabi, Latin American and Tagalog music.

Stingray Concerts

  • For customers who want to watch their favourite music stars perform live on stage
  • Available On Demand.
  • Continually updated selection of the most exciting live shows of today and decades past, including performances by Adele, The Rolling Stones, Duran Duran and Jay-Z.

"People form powerful bonds with music; it can evoke feelings of nostalgia, excitement and love. We care about our customers, and providing them with the best that music has to offer -at no extra cost- is just another way that we add value to their lives. By continually developing our home services, and enhancing it with a rich variety of content that addresses all tastes, we are consistently providing our customers with the best entertainment experience. We look forward to a harmonious partnership with Stingray," said Fahad Al Hassawi, Chief Commercial Officer of du.

du and Stingray will continue to develop their music offering, with additional services scheduled to be deployed this year. du will soon be offering its subscribers access to the Stingray Karaoke TV app. Music lovers will enjoy the vast choice of hits presented with high-quality scrolling lyrics displayed on video backgrounds and optional lead vocal tracks.

About Stingray

Stingray (TSX:RAY.A)(TSX:RAY.B) is a leading business-to-business multi-platform music and in-store media solutions provider operating on a global scale, reaching an estimated 400 million Pay-TV subscribers (or households) in 152 countries. Geared towards individuals and businesses alike, Stingray's products include the following leading digital music and video services: Stingray Music, Stingray Concerts, Stingray Brava, Stingray Djazz, Stingray Music Videos, Stingray Lite TV, Stingray Ambiance and Stingray Karaoke. Stingray also offers various business solutions, including music and digital display-based solutions through its Stingray Business division. Stingray is headquartered in Montreal and currently has over 300 employees across the world, including in the United States, the United Kingdom, the Netherlands, Switzerland, France, Israel, Australia and South Korea. Stingray was recognized in 2013 and 2014 as a finalist in the Top 50 of Deloitte's Technology Fast 50™ list, and figures amongst PROFIT magazine's fastest-growing Canadian companies. For more information, please visit www.stingray.com.

About du

We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name 'du'. To find out more about the du home service offerings, please visit www.du.ae.

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Contact Information:

Mathieu Peloquin
Senior Vice President, Marketing and Communications
Stingray Digital Group Inc.
514 664-1244, ext. 2362
mpeloquin@stingray.com

Saugat Chatterjee
Brand & Communications
du
Mobile: +971559367045
Saugat.Chatterjee@du.ae

Paramita Chakrabarti
LeoComm PR
+971 4 367 6159
Mobile: +971 55 6088674
+971 4 367 2615 (FAX)
paramita.chakrabarti@leocommpr.com