EDISON, NJ--(Marketwired - Mar 1, 2016) - Vivitar, a design and manufacturing company aimed at providing fun and affordable tech products, is expanding its presence in the health and wellness market and will unveil a new collection of innovative products at the 2016 International Home + Housewares Show March 5-8 in Chicago (Booth #L12931). The new products aim to help consumers live a better, healthier lifestyle and will feature electric shavers, smart scales, air purifiers, blood pressure monitors and more.

Highlights of the new Vivitar Wellness collection include:

Men's and Women's Electric Shavers

• The Vivitar Chrome Foil Shaver (PG-1010), a uniquely designed men's shaver that provides a close comfortable clean shave. It features a silent vibration-free, powerful motor, flexible shaving head with stainless steel foil blades and a built-in pop up trimmer perfect for sideburns. The ergonomic and compact design is ideal for easy travel. (MSRP $24.99)
• The Vivitar Chrome Rotary Shaver (PG-3010), a smartly designed men's shaver that features 18 blades on three pivoting heads providing a close comfortable shave along with a built-in pop up trimmer perfect for sideburns. The ergonomic and compact design is ideal for easy travel. Includes bonus blade cover, cleaning brush, charging cord and carrying case (MSRP $24.99)
• The Vivitar Lady's Shaver (PG-V007), a vibrant pink women's shaver that provides a close, comfortable shave without irritation and is perfect for all hair and skin types. It features an easy to hold ergonomic grip and can be used wet or dry. (MSRP $19.99)
• The Vivitar Lady's Flex Shaver (PG-7010), a gold-toned women's shaver that features a unique flexible head that provides a close, comfortable shave without irritation. It is ideal for all hair and skin types. It features an easy-to-hold ergonomic grip and can be used wet or dry. (MSRP $29.99)

Smart Bathroom Scales

• The Vivitar Bluetooth Bathroom Scale (PS-V248-B), a smart scale that tracks results via a Bluetooth device and easily records progress through a customized, user-friendly app. The scale features a jumbo backlit blue LCD display and a new step-on technology that provides instant readings. Choose from black or chrome. (MSRP $29.99)
• The Vivitar Bluetooth Bathroom Scale (PS-V265-B), a smart scale that wirelessly syncs to any smartphone and accurately measures weight, body fat, hydration, muscle, bone percentage and BMI. The scale features an easy to read 3.25" LCD display and a new step-on technology that provides instant readings. The scale also is able to store data from multiple users. Choose from black, white or chrome. (MSRP $39.99)
• The Vivitar Body Analysis Digital Scale (PS- V427), a sleek digital scale that measures body fat, hydration levels, bone and muscle mass, calories and weigh. The scale features a new step-on technology that provides instant readings and can hold up to 400 lbs. Choose from black or clear. (MSRP $29.99)

Air Purifiers

• The Vivitar Desktop Air Purifier (PA-705), a space-saving 12" tall air purifier that eliminates odors, pollution and contaminants with its two purification modes. The unit is ultra-quiet, doesn't require filters and is power saving (even with continuous use). It also provides purifying air coverage up to 300 sq ft. (MSRP $39.99)
• The Vivitar Air Purifier (PA- 1105), a sleekly designed room air purifier that eliminates odors, pollution and contaminants with its two purification modes. The unit is ultra-quiet, easy to clean, doesn't require filters and is power saving (even with continuous use). It also provides purifying air coverage up to 300 sq ft. (MSRP $99.99)

Blood Pressure Monitors

• The Vivitar Arm Blood Pressure Monitor (PB-8002), a compact-sized arm blood pressure monitor that offers non-invasive measurement of systolic pressure, diastolic pressure and heart rate. The monitor fits comfortably around the upper arm and features a large, easy to read LCD display that includes date and time memory and indicators for irregular heartbeat and blood pressure. (MSRP $39.99)
• The Vivitar Wrist Blood Pressure Monitor (PB-8004), a wrist blood pressure monitor that offers non-invasive measurement of systolic pressure, diastolic pressure and heart rate. The monitor displays date and time memory and indicators for irregular heartbeat and blood pressure. It also follows the World Health Organization's classification color guide. (MSRP 29.99)
  
  

Shipping to national retailers in mid-2016, the products MSRPs will range from $14.99 to $99.99.

About Vivitar
Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit www.vivitar.com or follow the company on social media at Facebook, Twitter, YouTube, and Instagram.