CHICAGO, IL--(Marketwired - Mar 1, 2016) - This year the social media marketing industry has been buzzing about the growing importance of social word-of-mouth and brand advocacy. Today, Smync, a Social Word-of-Mouth Marketing Platform, introduced RoA -- Return on Advocacy -- a tool to help marketers measure the effects of brand advocacy.

Already the most comprehensive social brand advocacy platform available, this addition provides the missing piece brands are looking for by tracking the business impact of word-of-mouth from social through sale. Additionally, brands can track traffic to other valued digital conversions driven by real brand advocates. Smync's integrated deep link tracking allows these results to be attributed to the original content owner even if the link went from one network to another or was shared across multiple generations. 

"I truly believe in the effectiveness of social word-of-mouth and brand advocacy for -- dramatically increasing engagement, brand equity and business results," says Smync CEO, Jeff Ernst. Adding, "After years of social metrics based on theorized impressions and antiquated 'eyeball' measurements, C-suite leaders and business owners can now see real results."

The Smync platform drives influence from authentic social word-of-mouth through a unified platform that identifies, manages, activates and builds engaging advocate communities. The addition of RoA allows Smync to provide a complete solution to sustainable relationships with customers that drives trusted reach and business results.

"Gallup declared over 4 years ago that people weren't swayed by social media and the only real path to results was social brand advocacy," said Kevin Smithwick, CTO at Smync. We are in the 'Age of Advocacy' and measuring actual business impact and results is critical for success." 

For more information about Smync's Social Word-of-Mouth Marketing Platform, please visit

About Smync
Smync is The Social Word-of-Mouth Marketing Platform. Smync empowers brands and agencies of all sizes to identify, foster and amplify brand enthusiasts and ignite advocate communities. Smync is revolutionizing social media marketing by putting social media into human terms, helping brands build authentic, sustainable advocate movements that deliver Return on Advocacy. Smync is based in Chicago, Illinois at 1871, the hub of Chicago's Tech and Entrepreneur Community. For more information, please visit and follow @gosmync.

Contact Information:

Media Contact:
Seth Menacker
TallGrass Public Relations
(201) 638-7561