Outdoor Living Leader Opens Doors to Interactive Educational and Training Center
WINCHESTER, VA--(Marketwired - March 01, 2016) - Outdoor living has graduated to a new school of thought. The leader in high-performance, low-maintenance outdoor living products is offering a new, hands-on way to experience the Trex® brand through the creation of Trex University. This 10,000-square-foot facility, based near the company's world headquarters in Winchester, Va., will serve as an educational and training center for visitors -- including dealers, distributors and TrexPro® contractors -- to learn all about Trex, from its products and materials to its eco-friendly legacy and how the industry leader is Engineering What's Next in Outdoor Living™.
"As the industry leader, we are continually focused on innovating. Part of that philosophy means rethinking how we talk about and position ourselves with our key stakeholders," said Jim Cline, president and CEO of Trex. "Trex University captures the Trex story in a way no conference room meeting or slideshow presentation ever could. It is an immersive experience that truly embodies Trex as a company, brand and culture."
Equipped with interactive touchscreen presentations and museum-style exhibits, Trex University walks visitors through the company's rich history, from the invention of the world's first wood-alternative decking product to its impressive domestic growth and global expansion. Dedicated displays within the facility include:
"This facility has truly been a labor of love and reflects everything that Trex stands for -- innovation, heritage, leadership, collaboration and community," added Cline. "We are eager to welcome our first class of students to Trex University and look forward to sharing the Trex story in this new and engaging way."
Trex University officially opens for private group tours on March 1, 2016. For more information or to schedule a visit, go to www.trex.com.
About Trex Company
Trex Company is the world's largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), "like" Trex on Facebook, or view product and demonstration videos on the brand's YouTube channel (TheTrexCo.)
Contact Information:
Contact:
Hunter Hackett or Alison Bruder
L.C. Williams & Associates
800/837-7123 or 312/565-3900
hhackett@lcwa.com or abruder@lcwa.com