ATLANTA, GA--(Marketwired - Mar 1, 2016) - Symphony GOLD, provider of the GOLD unified software platform for retail, today announced GOLD Flow Optimization, a new automated modeling and simulation tool that helps optimize supply chain performance and total cost to serve. By comparing actual and simulated network, cost and parameters, GOLD Flow Optimization helps accelerate the supply chain decision-making process by identifying the scenario offering the most relevant business benefits.

With simple, easy-to-use workflows, wizards, dashboards and widgets, GOLD Flow Optimization enables users to create end-to-end models using as-is data and appropriate levels of aggregation. Impacts of "what-if" scenarios on the supply chain, transportation, logistics, inventory planning and channel costs can be simulated in order to identify supply chain opportunities and appropriate forecasting, replenishment and delivery improvements.

GOLD Flow Optimization also features a product flow map that is automatically populated based on the actual inventory movements between the network nodes so that users can quickly see and analyze demand, supply and the related flows.

Common business scenarios addressed by GOLD Flow Optimization include:

  • Network Design and Optimization
  • Cost-to-Serve Calculation and Optimization
  • Best Goods Flows and Sourcing
  • Private Labels Best Sourcing
  • Grey Market Opportunity Assessment
  • Best Logistics Constraints
  • Forecasting, Replenishment and Fulfilment Optimization

"Working together with partner Supply Chain Genius, GOLD Flow Optimization is a part of our strategy to provide customers with state-of-the-art solutions that complement the Symphony GOLD unified software platform," said Donal Mac Daid, vice president of marketing supply chain, Symphony GOLD. "By automating the supply chain decision-making process, GOLD Flow Optimization delivers the frequency and velocity so critical to success in today's fast-paced markets."

"Easy to use and understand, GOLD Flow Optimization makes supply chain design and decision making much simpler and less time consuming," said Arnaud Morvan, co-owner and co-founder, Supply Chain Genius. "Users can quickly visualize and evaluate multiple scenarios, then implement the options that make most sense to both their customers and their financial performance. We are pleased to be partnering with Symphony GOLD on this major advancement in the integrated supply chain."

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About Symphony GOLD

Symphony GOLD, provider of the industry-leading GOLD unified software platform for retail, helps optimize profitability by delivering highly targeted product assortments across all channels, supported by reliable and responsive retail operations and supply chain execution. Symphony GOLD customers include 15 of the world's 30 largest retailers, thousands of retail brands, and hundreds of national and regional chains. More at follow us on twitter @goldretail

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