NEW YORK, NY--(Marketwired - Mar 2, 2016) - Datorama today announced that Yahoo! JAPAN has selected the company to power the analytics infrastructure behind the Yahoo! JAPAN Premium DSP (Demand Side Platform) reporting suite for analytics and insight-generation across their entire client base. Yahoo! JAPAN's DSP service enables ad distribution that leverages big data and high-quality media. With Datorama, Yahoo! JAPAN is able to use data to drive more informed decisions, more easily and efficiently than previously possible.
As one of the most visited internet destinations in Japan, Yahoo! JAPAN generates over 63 billion monthly page views as of Q3 FY2015. As such, the company's advertising campaigns generate massive amounts of data, representing a huge opportunity for greater client ROI and operational efficiency when the data can be harnessed at scale.
"Within weeks, Datorama helped us overcome a critical business challenge as accessing, analyzing and reporting daily on campaigns has become too immense to be done manually. Already we have been able to achieve an improvement in the quality and speed of our performance monitoring and reporting," said Masanaga Konishi, senior manager, head of DSP, Yahoo! JAPAN.
Working with Yahoo! JAPAN's campaign management team, Datorama automated the process of data aggregation, production and distribution with its Marketing Integration Engine to provide over 100 dashboards customized for each campaign. Datorama is pulling data from variety of sources including CRM and ad servers. Armed with the right data and making use of the platform's intelligent email and notification alerts, Yahoo! JAPAN's teams can now respond quickly to changes in campaign performance with actions that result in maximum ROI for clients and the organization.
The platform's patent-pending artificial intelligence-based (AI) architecture enables companies to scale their data needs without downtime or expensive professional service engagements.
"Datorama gives us a future-proof solution that allows us to monitor and analyze a client's campaign performance at the speed our clients expect with less time, expense and project risk than any alternatives we've tried or tested. Our business will benefit from deeper insights gained from the data that we were previously not able to understand and act on. After working with other solutions on the market, we found Datorama was unique in its ability to solve our operational efficiency challenges today and into the future as our clients and campaigns multiply," continued Konishi.
Datorama has gained significant customer traction worldwide, onboarding more than 2000 new brands and agencies across 23 industry verticals on their platform as the company enters 2016. The company was ranked third on the prestigious 2015 Deloitte Israel Fast 50-Rising Star list recognizing Datorama's extraordinary revenue growth rate of 694 percent.
"Yahoo! JAPAN is an innovative and forward-thinking organization with the kinds of data challenges that Datorama is designed to solve," said Ran Sarig, co-founder and CEO, Datorama. "We're excited to help Yahoo! JAPAN execute on their vision for a unified approach to digital advertising and look forward to driving additional value as Yahoo! JAPAN's data insight needs continue to grow and evolve."
Datorama is a U.S.-based marketing intelligence company that provides the world's first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today's fast-paced industry, to quickly gain control and confidence in marketing decisions -- even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all -- enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels.
Datorama has a global presence with offices located in North America, Latin America, EMEA and APAC. To learn more about Datorama, please visit: http://www.datorama.com.
Breakaway Communications for Datorama