MENLO PARK, CA--(Marketwired - Mar 3, 2016) -  

Jay Krishnan, director of Product Marketing for GuideSpark, the leader in workforce communications

Will present the session, "Employee Engagement as a Competitive Edge," at HR West 2016.

Krishnan is scheduled to speak on Monday, March 7, 2016 at 1:50 p.m. PST. 

Oakland Convention Center
550 10th Street
Oakland, Calif.

Building a meaningful connection in today's technology-driven world is easier said than done. Likewise, with the war for talent, communicating the value proposition of working in an organization to your workforce and driving that meaningful connection is a business-critical issue. Employers need to understand the role of communication in engaging the workforce and consider integrating real-world trends with newer technologies to drive business results and deliver an exceptional employee experience.

During HR West 2016, Jay Krishnan, director of Product Marketing for GuideSpark, will discuss how organizations can achieve competitive edge by connecting with their workforce and leveraging compelling communications. Building on this, Krishnan will share tips for strengthening workforce communications as well as examples on which strategies work and which do not. Attendees will leave this session understanding new ways to tailor messaging to ensure it resonates with employees and how technology can help amplify this information in order to promote active listening and engagement.

HR professionals and business leaders interested in learning how GuideSpark helps measurably increase employee engagement and retention are encourage to attend this session. Registration and additional information about HR West 2016 can be accessed at:

About GuideSpark
GuideSpark has forever changed how employers communicate with their workforce. The robust SaaS platform delivers interactive video and mobile experiences, using each company's unique brand and voice, to inspire and engage their employees. GuideSpark serves 600+ enterprise customers, including 20% of the Fortune 500, with more than 10 million employees across all industries. In 2015 the company was named 7th fastest growing by Silicon Valley Business Journal, and 28th fastest software company on Deloitte's Technology Fast 500.

To learn more about workforce communications, financial wellness, corporate wellness, performance management, compliance or employee engagement, visit