Partnership Offers U.S., European Publishers New Sources of Programmatic Revenue
NEW YORK, NY--(Marketwired - Mar 3, 2016) - Premium publishers and advertisers now have greater access to each other, thanks to a partnership announced today by Smart AdServer, the leading full-stack platform, and The Trade Desk, the industry's fastest-growing demand-side platform.
Smart AdServer can now offer its publishing partners more and higher bids for desktop, mobile and video inventory from major media buyers, thus increasing the publishers' revenue. For its part The Trade Desk, which focuses on the demand side, relishes the opportunity to provide its advertisers with greater access to premium sites across the globe.
"Both companies are strong, full-stack tech players, with real strengths in video," said The Trade Desk VP of Inventory Partnerships Tim Sims. "In addition to new publishing partners, Smart AdServer's technology offers data we can use to place ads on the best sites at the best times, with increased ad opportunities throughout Europe."
"The Trade Desk works with the major media buyers our publishers want," said Smart AdServer CEO Cyrille Geffray. "In addition to a strong presence in the U.S., The Trade Desk has offices globally, so our publishers with traffic in those areas will benefit. We are pleased to form this partnership between two leaders who share a vision of programmatic premium trading."
The deal enables all partners to trade advanced formats programmatically across all channels with full control.
This story appeared first in Adotas.
About Smart AdServer
By integrating functionality that enables auctions, forecasting, and custom ad units -- including mobile and video -- within its full-stack platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with offices in 10 countries, Smart AdServer works with more than 450 publishers around the world and is the privileged partner of premium media companies who emphasize their strategic autonomy, including Hi Media, Axel Springer, Tomorrow Focus Media, SFR, Orange, Le Figaro, Le Monde, IQ Digital, and L'Equipe.
About The Trade Desk, Inc.
Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine's Top 100 List of America's Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide. Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.
Bill Brazell for Smart AdServer