MOUNTAIN VIEW, CA --(Marketwired - March 03, 2016) - Vendavo, a leading provider of margin and profit optimization solutions, today announced its annual Profit Summit, which will take place April 18-20 at the Palace Hotel in San Francisco, Calif. The conference will bring together pricing experts, thought leaders and Global 2000 customers from a diverse set of industries to discuss profit analytics, deal execution, price optimization, technical integration and product innovation.

The summit will feature keynote speeches from Vendavo President and CEO, Bruno Slosse, and pricing thought leader and influencer, Stephan Liozu, Ph.D., founder of Value Innoruption Advisors LLC and author of five pricing books, including his latest "Pricing the Sales Force." On April 19, Slosse will give attendees a look into the future of Vendavo's solutions and company mission. On April 20, Liozu's presentation will discuss pricing power and how to define, improve, and manage it, including real-life examples of companies using pricing in impactful ways to improve their profit performance.

"Profit Summit has become even more significant in the industry as large B2B companies continue to face volatile market conditions that threaten profits," said Joe Boissy, chief marketing officer at Vendavo. "Our annual conference offers attendees the opportunity to network with over 300 pricing professionals and learn about the next wave of innovation in profit and margin optimization. They will walk away armed with best practices and actionable insights for defining and operationalizing pricing strategies that can drive value." 

The conference will offer four different tracks packed with expert advice, customer stories and thought leadership and designed to provide a focused experience for Summit's diverse audience. Track one will offer insights on how organizations are leveraging analytics to identify profit opportunities and incorporate analytics into the anatomy of their B2B transactions and overall price execution; track two will focus on what it takes to plan for and optimize pricing performance; track three will discuss what it takes to deploy and maximize the value of Vendavo solutions through technical tips and best practices around cloud, CRM and ERP integration, upgrades and more; and track four will take a deep dive into the critical capabilities for profit and margin optimization. Presentations include:

  • Getting Serious About Price Optimization at Dell
    • Part I - The Strategy: Tom Trail, Strategic Senior Consultant, Strategic Pricing Transformation, Dell
    • Part II - The Change Management: Gopal Subramaniam, Pricing Senior Consultant, Dell
    • Part III - The Implementation: Shankar Prasad Chandrashekar, Global Pricing Transformation, Dell and Ashok Velayudham, Solution Architect, Pricing Systems, Dell
  • Dynamic Pricing and Algorithmic Business: Driving Velocity and Margin in Today's Business Reality: Chris Fletcher, Research Director, Gartner, Inc. 
  • Profit, Wherefore Art Thou? How Best-in-Class Sellers Win the Margin Game: Peter Ostrow, Group Director, Customer Management and Principal Analyst, Sales Effectiveness, Aberdeen Group
  • Driving Higher Performance with Data-Driven Sales Culture: Richard Reif, Executive Director of Sales Support, GAF Materials Corporation 
  • "Rinse and Repeat:" Leveraging Success to Drive Pricing Excellence: Carl Knight, Pricing Director, PolyOne
  • One-Size Fits All-A Global Pricing Strategy with a Regional Flavor at 3M: Christopher Langlois, Group Head, Global Price Optimization & Analytics and Alicia Keyes, Global Pricing Operations Manager, 3M 
  • In Pursuit of Pricing Perfection: How to Tune Your Pricing Guidance for Maximum Performance: Brian Conrad, Director of Revenue Management, The Bemis Company

The summit will also feature three pre-conference workshops from pricing and technology experts on April 18 with hands-on training for improving data for strategic pricing, implementing price segmentation and establishing best practices for pricing execution, respectively.

Additional information and a full schedule for the conference can be found here. For pricing details and to register for this event, please visit:

About Vendavo

Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. The company's margin and profit optimization solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. Located across the globe, Vendavo is the solution of choice for Global 2000 companies in industries such as chemicals, industrial manufacturing, high-tech, and distribution. Learn more at

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Media Contacts:
Emily Carey
Karbo Communications for Vendavo

Cameron Smead