SEATTLE, WA--(Marketwired - Mar 7, 2016) - Baristas Coffee Company, Inc. (OTCQB: BCCI) (OTCQB: BCCID), "Seattle's World Famous Costume Coffee," announced today that it has launched a national radio ad campaign supporting Amazon in the sale of its Baristas White Coffee single serve cups compatible with the Keurig® 2.0 Brewing system. 

Baristas partnered with Amazon, the most valuable retailer in the United States by market capitalization, to offer the only White Coffee single serve cups compatible with the Keurig® K-Cup® Brewing System 2.0 available on at, and through "Amazon Prime." Amazon sold out on the first day the product was available but is now capable of supporting the expected increase in volume.

Radio ads supporting the amazon distribution begin today on Country Music stations around the country on the iheart terrestrial station platform. The campaign will also focus in the Seattle/ Tacoma market, running 4 of the top stations in the market (KISS, KJR, KUBE and Alt 102.9), increasing throughout the week and continue expanding into television. The radio spots feature breakout country artist Megs McLean known for her "Virtually Me" Virtual Reality in studio experience available on the ReelTime VR app on Apple and Android phones worldwide and her single "It's My Truck."

White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty.

Barry Henthorn -- CEO commented: "Baristas has received strong results and very positive feedback about our White Coffee single serve product. Amazon has been first class in dealing not only with the Baristas team but also exemplary in dealing with our mutual customers. Baristas is very optimistic based on our success to date that making the public aware of this product via various media beginning today will dramatically increase sales and increase awareness of the Baristas brand. Megs Mclean connects well with the college age market who want something different with a kick and we are very pleased to have her featured in the radio ads."

About Baristas Coffee Company (OTCQB: BCCID): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in the greater Seattle area as well as in Florida, and Montana. Your state, Coming Soon!

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Contact Information:

For Investor Relations Contact:
Barry Henthorn
(206) 579-0222