Leading Global Hotel Brand Lets Travelers Search for Hotels and Resorts by Experience via Authentic Guest Photos From Social Media
NEW YORK, NY--(Marketwired - March 09, 2016) - Olapic, (http://www.olapic.com), the leading visual marketing content engine for turning consumer-generated photos and videos into brand assets, is powering the consumer-generated visual content found on social.hyatt.com. The new site is a hub of more than 89,000 Instagram photos shared by guests showcasing their experiences while staying at any of the more than 600 Hyatt hotels and resorts worldwide.
With experiential filters like beaches, golf, family friendly and weddings, the site allows travelers to seek inspiration and book their next Hyatt stay without having a specific destination or hotel brand in mind. It also reflects the direction Hyatt is taking as it advances its digital offerings beyond transactional, toward experiential. A gallery of user-generated photos can be found at social.hyatt.com as well as approximately 300 individual property sites such as Hyatt Regency Waikiki Beach Resort and Spa.
"We want to build long-term relationships with our guests, and that means offering them digital and physical experiences that keep them coming back," said Ellen Lee, senior vice president, global digital, Hyatt. "If you don't know where you want to go, but you do know you want sun and sand, the 'beach' filter showcases real guests' experiences in beach destinations around the world. Filters like 'meetings' or 'weddings' can help planners find inspiration and see what others have done in those exact spaces."
Hyatt is encouraging travelers to share experiences visually via hashtag #InAHyattWorld on Instagram and other social platforms as well as directly uploading photos on the site.
"The demand for always-on, fresh content is growing, and it takes time and large budgets to create professional content at this scale," said Pau Sabria, co-founder and CEO of Olapic. "Brands like Hyatt are recognizing the value of showcasing authentic travel experiences by placing consumer photos directly into the buying path and keeping travel shoppers engaged on their site."
Olapic helps travel brands search for, curate and obtain rights for consumer-generated imagery associated with specific properties, amenities, products and locations that is posted on social media platforms such as Instagram, Vine, Twitter and Tumblr or collected directly via upload. Olapic accurately matches the locations in photos to a brand's specific property or product and filters the photos based on any number of factors such as user, hashtags, products, rights approval and more. When these curated images are served in booking and purchase environments, they create powerful authentic travel and brand experiences that have proven to increase engagement and direct bookings.
This announcement follows on the heels of Olapic receiving a 2015 Skifties Award for Best Social Media Vendor for Travel Brands. For more information or to schedule a demo, please visit: www.Olapic.com.
The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Olapic is the leading visual marketing platform for collecting, curating and showcasing consumer-generated photos across marketing channels. Olapic collects consumer photos and videos from social media sites including Instagram, Vine, Twitter and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina, and London. For more information on Olapic, visit www.olapic.com.