CINCINNATI, OH--(Marketwired - Mar 17, 2016) - ThinkVine, a leading provider of Marketing Attribution and Optimization solutions, today announced their inclusion in the just-released Advertising Research Foundation (ARF) study of Cross-Platform ROI. The study is part of the ARF's "How Advertising Works" research initiative, called "the most important original research in 30 years," by Gayle Fuguitt, CEO and President of the ARF.

The study answers the two most important questions asked by executives about advertising: Did advertising spending drive growth, and where should we spend in the future?

The study reviewed more than 5,000 campaigns over 12 years, and encompasses $375B in advertising spending across 41 countries and more than 100 categories. 

The study confirms the importance of tailoring media strategies and plans to specific audience segments to maximize ROI. Contributions from ThinkVine focused on uncovering audience-specific insights.

Gayle Fuguitt, CEO and President of the Advertising Research Foundation said, "ThinkVine brought an audience orientation to their work which helped us frame key research results in a consumer-centric context. We appreciate their contributions to this important project."

"We were thrilled to participate in this important ARF study. The findings prove that audiences are a key variable in driving media ROI. By taking an audience-based approach to media spending, allocation, and optimization, advertisers can achieve a significant lift in performance," said Matt Nitzberg, Chief Growth Office at ThinkVine. "Based on the results, marketers should be encouraged to focus on key consumer and audience segments from strategy all the way through media planning, execution, and measurement."

About ThinkVine
ThinkVine's audience-based Marketing Attribution & Optimization Solutions provide marketers with the clarity and confidence needed to optimize short-term and long-term growth and profit. ThinkVine helps B2C organizations strengthen marketing plan effectiveness and efficiency, and create stronger brands over time. Our proven data science, scenario-driven software, and tailored advisory services provide decision support to optimize marketing investments. Clients choose our approach because it reflects how they go to market and how their audiences respond. Incorporating all addressable and non-addressable tactics, as well as relevant external factors, our process helps marketers innovate and win. ThinkVine is backed by Northwater Capital, Draper Fisher Jurvetson, DFJ Portage, DFJ Triangle, CincyTech USA and Fifth Third Capital Holdings. More information is available at

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