Catena Media acquires Wonko Media of Sweden

Catena Media consolidates its status as market leader in Sweden and continues to
strengthen its position as Europe’s fastest growing company in lead generation
through the acquisition of the Swedish affiliate network Wonko Media AB. This is
Catena Media’s second acquisition within the space of one week.
Wonko Media was founded in 2010 and has since built a broad foundation of
attractive portals and player databases in the online casino sector. The
portfolio being acquired is expected to generate sales of about EUR 400,000 in
the first quarter of 2016 and a pre-tax profit margin in excess of 85%. All
revenue generated in March will accrue to Catena Media.

The purchase price for the acquisition amounts to SEK 32,000,000, which is being
paid as a cash consideration in conjunction with the transfer of the assets. The
assets and operation will be taken over immediately by Catena Media when the
transaction has been completed. If the due diligence process continues as
planned, this is expected to take place on 24 March.

“The market is extremely fragmented and we work continuously to identify
attractive acquisition prospects that complement and strengthen our portfolio.
Wonko Media has demonstrated an extremely high quality over a long period. In
addition, the network is designed in such a way that allows us to easily
integrate it into our technical platform. This acquisition consolidates our
position,” says Robert Andersson, CEO of Catena Media.

“I am pleased that we are selling what we have built up to Catena Media in
particular. Their extensive industry expertise means we can be sure that our
products will now continue to be developed in the best way possible,” says Jonas
Svensson, CEO of Wonko Media.

About Catena Media
Catena Media was founded in 2012 and is engaged in performance marketing and
lead generation predominantly within the iGaming industry. The company thereby
attracts substantial numbers of online players through various products and
services and directs them to a number of B2B customers, mainly consisting of
iGaming operators. Catena Media focuses primarily on customers who operate
online casinos on their own websites. Customers typically use a network of
marketing partners, known as affiliates, to promote their products and services
and, thus attract more online players to their websites. iGaming operators
remunerate Catena Media for each online player that it generates for the
operator through such websites as www.johnslots.com/sv/ and www.rightcasino.com.
Catena Media’s core markets are Sweden, Norway, Finland, the Netherlands and the
United Kingdom. The company has approximately 100 employees and its head office
is located in Sliema, Malta.

For further information, please contact:
Robert Andersson, CEO +356 770 329 28
www.catenamedia.com

This information was submitted for publication at 8.00 a.m. CET on 18 March
2016. The company’s Certified Advisor is Avanza.