VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 30, 2016) - Today, Save Your Skin Foundation launches a national awareness campaign to shed light on the need for greater awareness and education around skin cancer. #NotJustSkinCancer aims to change the online conversation to better educate people on the seriousness of skin cancer, especially the most deadly form of skin cancer - melanoma.

94% of Canadians say they realize that skin cancer is serious, yet hundreds of online conversations unfortunately promote a stigma that pervades the skin cancer community and detracts from its severity.

Today, a new conversation starts. #NotJustSkinCancer opens up an educated relevant conversation and sheds light on the seriousness of melanoma skin cancer.

Skin cancer is the most common cancer in Canada, with over 80,000 cases expected to be diagnosed this year alone, more than 5,000 of which are melanomas, the deadliest form of skin cancer.

In its late stages, the average life expectancy for melanoma is just six months, with a one-year survival rate of only 25 percent, making metastatic melanoma one of the most aggressive forms of cancer and one of the deadliest forms of skin cancer.

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About the Save Your Skin Foundation

The Save Your Skin Foundation is a national not-for profit organization dedicated to the areas of skin cancer and skin disease with a focus on education and awareness, supporting research and ensuring equal and timely access to treatment for all Canadians. Please visit for more information.

Contact Information:

Save Your Skin Foundation
Karran Finlay
778-988-8194 (direct)