Catena Media strengthens management team

Catena Media has recruited Oscar Karlsten to a new position as Chief Product
Officer (CPO). By expanding its management team, Catena Media is taking another
step toward becoming Europe’s fastest growing company in lead generation.
Catena Media is adding another key skill to its management team, to optimise
efforts in pursuit of the company’s strategy aimed at combining organic and
inorganic growth. Oscar Karlsten has been recruited to fill the new position of
CPO.

Oscar Karlsten (35) joins Catena Media from the game developer Toca Boca, where
he was responsible for cross promotion of the company’s apps. Oscar has
extensive experience from agencies and product companies. His previous roles
included CEO of the full-service digital agency Avantime and Product Specialist
at Google.
“It is extremely exciting to join Catena Media in the midst of such an expansive
phase,” says Oscar Karlsten. “To continue building on the platforms created thus
far is incredibly motivating and I look forward to using my experience to raise
the standard of the product portfolio even higher.”
“I am extremely pleased to have added Oscar to our management team,” says Robert
Andersson, CEO of Catena Media. “It is crucial for us to have the best products
in the market and to have the best people to develop these products. Oscar has
an impressive skillset in product development in combination with technology. He
will definitely be able to help us further hone our offering.”
About Catena Media
Catena Media was founded in 2012 and is engaged in performance marketing and
lead generation predominantly within the iGaming industry. The company thereby
attracts substantial numbers of online players through various products and
services, and directs them to a number of B2B customers, mainly consisting of
iGaming operators. Catena Media focuses primarily on customers who operate
online casinos on their own websites. Customers typically use a network of
marketing partners, known as affiliates, to promote their products and services
and, thus attract more online players to their websites. iGaming operators
remunerate Catena Media for each online player that it generates for the
operator through such websites as www.johnslots.com/sv/ and www.rightcasino.com.
Catena Media’s core markets are Sweden, Norway, Finland, the Netherlands and the
United Kingdom. The company has approximately 100 employees and its head office
is located in Sliema, Malta.
For further information, please contact:
Robert Andersson, CEO +356 770 329 28
www.catenamedia.com
This information was submitted for publication at 08.30 CET on 30 March 2016.
The company’s Certified Advisor is Avanza.