Whipsaw Designs Honored by iF and Red Dot Jury in Germany

Whipsaw and its clients celebrate FIVE wins in the coveted German Industrial Design Competitions.


SAN JOSE, Calif., March 30, 2016 (GLOBE NEWSWIRE) -- Whipsaw Inc, the Silicon Valley-based Industrial Design and Engineering firm that creates innovative products for companies around the globe, announces that three of their designs won the esteemed Red Dot and two won the other prestigious German award, the iF Design Award.

The Google OnHub wireless router, the Kaleidescape Strato movie player, and Pacific Biosciences Sequel System laboratory equipment won Red Dot. Google OnHub also won an iF award, as did the Silk Road Medical Enroute® vascular surgery device.

The sought-after "Red Dot" is the revered international seal of outstanding design quality. An international jury of 41 experts scrutinized and assessed 5,200 entries from 57 countries this year to select, and award, those product designs showing exceptional quality and deep innovation.

The iF Design Award is an internationally established symbol identifying outstanding achievements in design. As one of the oldest design competitions, the iF product design award can look back on a rich, long tradition labeling design excellence around the world. This year, the international high-profile jury evaluated 5,295 entries from 53 countries to determine who would receive the coveted iF seal of excellence.

"Red Dot and iF are among the most respected award programs in the world, each known for their objective judgment of what constitutes good design. Kudos to our amazing clients for courageously producing important products that make a difference in peoples lives. Our winners this year span the gamut from human genome and vascular surgery products to home networking and entertainment products. Each make significant technology and usability leaps in their respective fields," said Dan Harden, President/CEO and Principal Designer of Whipsaw.

The award winning Whipsaw designs are:

Google OnHub (iF + Red Dot) – a new generation of wireless networking equipment, prominently positioned as a connected hub in your home.

Kaleidescape Strato movie player (Red Dot) - an Ultra Hi-Definition 4K movie player.

Pacific Biosciences Sequel System (Red Dot) - a human genome sequencing machine used to reveal human genetic disease as well as revealing the mysteries of cancer.

Silk Road Medical ENROUTE® Transcarotid Neuroprotection System (iF) – a revolutionary new type of vascular surgery device designed to significantly reduce the risk of stroke during carotid artery stenting. 

About Whipsaw:

Whipsaw is an Industrial Design & Engineering consulting firm located in San Jose and San Francisco, California. Whipsaw focuses on innovative product design, UX, development and branding. Whipsaw creates highly successful products and experiences across many diverse categories including consumer electronics, housewares, medical, wearables, computing, scientific, industrial, and business products.  Whipsaw's clients range from large corporations like Avaya, Bosch, Cisco, Clorox, Ford, GE, Google, Haier, Intel, Leitz, Merck, Motorola, Nike, Olympus, Samsung, Sony, and TP-Link plus exciting startups like Apnicure, Avinger, Highfive, Livescribe, OM Signal and Yubo.

Whipsaw has been widely published; has won over 230 Industrial Design Awards; and has creations in the Smithsonian Institution Cooper Hewitt Design Museum and the Chicago Athenaeum Museum of Architecture and Design.

Photos accompanying this release are available at:



Google_OnHub_2 Silkroad_Enroute_2

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