DENVER, April 1, 2016 (GLOBE NEWSWIRE) -- Dixie Brands, Inc. (Dixie), a leader in emerging cannabinoid extraction and wellness platforms, plans to transform this 420 with a new video advocacy series to support the Marijuana Policy Project (MPP). Pot and Prejudice (Watch Now) is a three-part series designed to help educate people about the unintended negative consequences of the U.S. war on marijuana. From racial biases, to lost tax revenues to civil rights violations, Pot and Prejudice was designed to change the paradigm around 420, leveraging the visibility and engagement of 420 to move the dialogue from party, to social change and awareness via education, advocacy and driving donations to MPP.
"We couldn't be prouder, and more humbled, to support the Pot and Prejudice project in conjunction with MPP," said Tripp Keber, President and CEO of Dixie Brands, Inc. "To really kick it off, throughout the month of April in Colorado and California, Dixie is donating $15 to the Marijuana Policy Project for every case of Limited Edition 'Pot and Prejudice' Wildberry Lemonade Elixir sold. We are also encouraging customers, patients, competitors and partners alike, to join Dixie in spreading this important message of education and support for MPP. Together, we can help to bring an end to cannabis related prejudices by contributing to meaningful reform and changing the paradigm."
Dixie's Limited Edition 'Pot and Prejudice' Wildberry Lemonade features a newly designed bottle sleeve, a boosted berry flavor, 100mgs of THC and Dixie's patented child-resistant, dosing cap technology. The eye-catching limited edition design can be found in dispensaries throughout California and Colorado in April. However, consumers and patients can also join the 'Pot and Prejudice' movement simply by watching and sharing the video series. LINK TO SHARE: www.dixieelixirs.com/mpp
"We're so grateful for this ongoing support from Dixie Brands," said Rob Kampia, Executive Director, Marijuana Policy Project. "They're a company that truly puts their money where their mouth is. This type of generous support helps fuel our work to end marijuana prohibition"
How to Join the #PotandPrejudice Movement
– Donate to the Marijuana Policy Project (MPP) Donate Now!
– Buy a Limited Edition 100MG Wildberry Lemonade Elixir at a participating dispensary in CA or CO, and Dixie will donate $15 dollars per case to MPP while you enjoy your tasty cannabis freedom
– Give a damn by sharing the video & taking a stand against #PotandPrejudice
– Educate yourself and spread the word that funding a failed drug war won't be tolerated any longer
ABOUT DIXIE BRANDS, INC.
Located in Denver, Colorado, Dixie Brands, Inc., (Dixie) through its affiliates across the country, has been formulating and producing award-winning THC and CBD-infused products since 2009. What began as a single flagship product, the Dixie Elixir (a THC-infused soda), has now expanded to over 30 different products across over 100 SKUs, representing the industry's finest edibles, tinctures, topicals and connoisseur grade extractions. In addition, Dixie Brands has launched two new cannabinoid product lines: Aceso, is a suite of "hemp 2.0" products designed to provide general wellness and relief from minor aches and pains as well as mild-anxiety. Therabis is a pet supplement formulated by an experienced veterinarian and designed to provide pets, and their owners, with relief from itching and mild-anxiety as well as providing greater joint mobility. To find out more about Dixie's innovative products, or about how Dixie is building the future of cannabis, please visit us at http://www.dixiebrands.com.
Photos accompanying this release are available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=39695
http://www.globenewswire.com/newsroom/prs/?pkgid=39696
CONTACT:CONTACT
Joe Hodas
Dixie Brands, Chief Marketing Officer
jhodas@dixiebrands.com
303-827-6972
