MONTREAL, QUEBEC--(Marketwired - April 4, 2016) -

Editors Note: There is a photo associated with this press release.

All big cities have tucked-away neighbourhoods whose uniqueness is free to be discovered and enjoyed by savvy tourists. Montreal's Laurier Avenue West is one of those urban gems. The beautiful, authentic and welcoming avenue sits on the foot of Mount Royal, and connects the upscale borough of Outremont all the way to Mile End's bohemian vibe.

Whether for curious tourists, treasure-hunting fashionistas or food lovers, Laurier Avenue West is a little piece of heaven that spans slightly over a kilometer. The street offers exclusive brands, original spots shared among Montrealers top connoisseurs, delicious dining and charming boutiques, all for a premium international shopping experience more affordable than ever.

"Laurier Avenue West is an entirely distinctive place in an area long known for its beautiful architecture, elegant surroundings, refined merchants and warm community", comments Denis Coderre, Mayor of Montreal. "Montreal offers many charming neighbourhoods and Laurier West is definitely one of them. Not only is it a pleasure to walk through, Laurier West is also an important economical and social contributor to our city."


Laurier West owes a great deal of its flair and personality to its independent merchants. You won't find any superstores here. Walk into a store and meet the owner, the merchant, the creator or the chef. You will be warmly and proudly welcomed with the absolute best they have to offer.

"The merchants on Laurier West, which spreads over parts of Outremont and Mile End, form a community which showcases originality, variety and expertise," points out Émile Kutlu, President of the Laurier West Merchant Association. "We work together to offer a great diversity which has become the avenue's signature over the past decades."


Home to well-know labels and fashion designer collections for decades, Laurier West offers exclusive finds-be it alluring accessories, made to measure suits, shoes of the finest quality and cuts or one-of-a-kind evening dresses. Several hairstylists and renowned beauty professionals are also established on Laurier West. Elegant fashion pieces from Boutique Henriette L., must-haves from François Beauregard and Billie, stylish apparel by Atelier boutique Isabelle Élie, 5e Avenue's and Michel Bisson's international chicness-fashion comes in a one thousand and one shapes on Laurier West. It's the perfect destination to indulge in a luxurious shopping experience! When night falls, Laurier West is the place to see and be seen, with trendy spots like exquisite cocktail bar Kabinet, Datcha and the artisanal microbrewery Dieu du Ciel with its homegrown house brews & exotic imports voted best brewerie of Canada for the tenth consecutive year.


With its reputation dating back to several decades, Laurier West is a can't-miss destination for food lovers. As early as 1950, Gérard Van Houtte was at work offering European-imported delicacies. The delicatessen is still open and has been joined by several other reputable addresses such as Laurea (new-wave bistro), Barbounya (Mediterranean bistro-bar), Chez Lévêque (Parisian brasserie), Leméac (chic bistro) and La Chronique (new American cuisine) among others.


Besides its first-class merchants and year-round immaculate urban setting, Laurier West features unique architecture that sets it apart and makes it ever more enjoyable to discover. The Former Stuart Factory (Pâtisserie de Gascogne), the Laurier Apartments (Provi Soir)-by J.-A. Godin-the beautiful Saint-Viateur Church-built in 1913 by J.-E. Césaire and L.-Z.

Gauthier-and Fire Station No. 30, which is also home to Montreal's auxiliary firefighters and the Firefighters Museum, are but a few of its stunning architectural jewels. Fans of contemporary architecture will appreciate the timeless design of Michel Brisson's men's clothing boutique (Saucier+Perrotte), Billie (MU Architecture) and of course, the reputable Leméac bistro (Luc Laporte).

Epic or trendy spots, pinnacles of elegance or flagship dining venues... such density of must-see destinations undoubtedly puts Laurier West ahead of its class.


Laurier Avenue West was built around 1850 in its present-day layout. Then called Saint-Louis Street, it ran through the town of Saint-Louis-du-Mile-End (founded in 1878), which would later become the village Côte-Saint-Louis before joining Montreal in 1909. The magnificent Fire Station No. 30, at the north-east Corner of Saint-Laurent Boulevard and Laurier Avenue, acted as the town hall for this already prosperous young city. After amalgamation, Saint-Louis Street changed its name to Laurier, in honour of Sir Wilfrid Laurier-the first French-Canadian prime minister. Its charming boutiques and legendary destinations have called this area home since the 40s.

With its uniqueness and elegance dating back over a century, Laurier Avenue West stretches just over one kilometer and now counts over 60 boutiques, restaurants and local merchants.

Discover all Laurier West businesses at

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Contact Information:

VROY Communications
Katherine Beaulieu
514 982-9100