SALT LAKE CITY, UT--(Marketwired - Apr 4, 2016) - Sorenson Media, the innovator and market leader of next generation television solutions, has announced the receipt of a £1M (approx. $1.4M) grant as part of ongoing support from Welsh Government to expand, create 45 highly skilled jobs, and fuel product development and European growth.

The £1M grant was distributed in four stages over the course of approximately 18 months as Sorenson Media established and grew its European operation based out of Cardiff, Wales. Sorenson Media has delivered on job creation and investment, and created more than 45 highly skilled positions to Wales. In addition, the grant helped speed the opening of its new office in Cardiff and the development of new product offerings.

Economy Minister Edwin Hart said, "Sorenson Media operates in one of our fastest growing sectors and I am delighted support from the Welsh Government helped it establish its European headquarters in Cardiff where it is delivering highly skilled jobs. The company's knowledge and competence in the field of next generation television, coupled with the pan-European scope of their offerings for the broadcast industry, provides a strong foundation for continued job creation and technology development in Wales."

In a formal process, Sorenson Media worked with the Welsh government to establish a strong and promising business case, attracting favorable investment based around job creation and training in the Creative Industries sector -- a key focus area for growth and support in Wales. Over the course of nine months, Sorenson Media demonstrated its innovation and expertise in the broadcast landscape, its ability to secure funding, as well as promising growth opportunities.

Sorenson Media offers comprehensive next generation television solutions through its Spark platform, providing television broadcasters with detailed viewing analytics, as well as personalization and interactive capabilities needed to improve the viewing experience, earn better ratings, and increase revenue.

"The Welsh Government grant was invaluable in supporting the growth of our Cardiff-based team and consequently the development of Sorenson Media's products, and our expansion into the European market," said Marcus Liassides, President and CEO of Sorenson Media. "We have had a great and long standing relationship with the Welsh Government and we look forward to our continued growth in Wales as we expand our European operations."

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About Sorenson Media
Founded in 1995, Sorenson Media provides trusted solutions to the broadcast television industry and is an innovator in next generation television - the fusing of the power and scale of broadcast TV with the data and addressability of digital. Using the capabilities of Internet-connected devices to deliver addressability, interactivity and measurement, Sorenson Media's Spark platform provides broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV content and advertising viewing experience. For more information, visit and follow us on Twitter, @sorensonmedia.

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