CAVE CREEK, AZ--(Marketwired - Apr 5, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce they have retained California based Gator Marketing for all future social media and online marketing campaigns.

Founded in 2013, Gator Marketing is a leading online marketing service provider for small-to-medium businesses. Gator's clients span all verticals, including major grocery store chains, automotive dealerships, boutique restaurants, etc. with clients in the San Francisco Bay Area, California's Central Valley, and the states of Washington and Nevada. Gator's services include social media management, online reputation management and video production.

Toby McBride, High Performance Beverage CEO, stated, "We are excited to have Gator Marketing on board, in order to implement a new strategic marketing plan for our sports drink, through an aggressive social media and online market campaign. After several weeks of due diligence, Gator Marketing became our number one choice because of their proven ability to get the job done."

Daniel Luna, Gator Marketing CEO, stated, "Gator Marketing is proud to have High Performance Beverages as a business partner. They have developed an exciting blend of ingredients to help athletes achieve their goals and we're excited to be an ally in their go to market strategy."

As a part of a new social media kick-off, the Company is pleased to offer a special buy 2 cases receive 1 case for free in the month of April. That represents a savings of over 33% to new and existing High Performance Sport Drink lovers.

In other related news, the Company is pleased to report that as of April 04, 2015, the company has settled its litigation with Alpha Capital Anstalt with both parties agreeing to an amicable settlement that resulted in a significant reduction to what Anstalt was initially asking for in interest and penalties. This Settlement Agreement supersedes the lawsuit and any previously awarded judgements attached to it.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

For more information go to:
Gator Marketing

High Performance Beverage Corporate Website

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

Contact Information:

High Performance Beverage Co.
Public Relations and Shareholder Information
Joseph M. Vazquez III
Phone: (800) 767-9396