INDIANAPOLIS, IN--(Marketwired - Apr 5, 2016) -, inventor of the world's leading healthcare relationship management platform, will host a free webinar with G2 Intelligence ( and Sonora Quest Laboratories ( on how to build a profitable, patient-focused lab using a healthcare-specific CRM. The webinar will be held April 20, 2016 at 2 pm EDT. Registration is required. Click to Tweet.

Tamara Nelson, Lean Master Black Belt, with Sonora Quest Laboratories (SQL), will discuss the business drivers and challenges she encountered as SQL shifted to a truly patient-centric approach, including the need to break down disparate data silos to improve operational efficiencies.

SQL integrated multiple data systems into a single healthcare relationship management platform,, to provide real-time financial and operational trend analysis that fosters insight and accountability across all departments. Prior to the integration, SQL's data silos prevented this type of insight and caused complexity in developing ad hoc management reports. Additionally, SQL will soon begin to utilize's built-for-healthcare CRM platform to drive action and communication across departments and client locations. 

"The integration with hc1 reduced the labor needed to generate reports from five hours daily with 16 people involved to just 15 minutes," said Nelson. "Now we have real-time visibility into turnaround time, test utilization, reimbursement levels and volume. All departments have access to real-time and historic analytics on financial and operational performance without needing IT assistance." also will be the topic of "The Role of Lab Client Services at Cleveland Clinic Laboratories," at G2 Lab Revolution in Chandler, Ariz., at 3:30 pm on April 7. Donna D. Cooper, MS, Manager for Laboratory Client Services and Test Utilization for Cleveland Clinic Laboratories, will discuss Cleveland Clinic's recent efforts to integrate outpatient testing from nine regional hospitals to the core lab at its main campus. The case study will discuss how the resulting increase in test volume affected laboratory client services, the value of implementing a healthcare-specific CRM, and a range of tools for communication and reporting.

The hc1® Healthcare Relationship Cloud® enables health systems and diagnostic labs to personalize the healthcare experience for patients and providers throughout the entire care journey. hc1 has been adopted across more than 850 locations around the globe and has processed over 2.5 billion clinical transactions to date, generating more than 30 million consumer profiles enabling a five star service experience for industry leaders including Cleveland Clinic, Alere, Sonic Healthcare and AmeriPath. The company has received accolades from Gartner Research and was named "Best Healthcare CRM for Diagnostic Laboratories" by Frost & Sullivan. To learn more about hc1, please visit and follow us on Twitter @hc1_HRM, LinkedIn, and Facebook.

Contact Information:

For information contact:

Linda Muskin

Mara Conklin