DALLAS, Texas, April 6, 2016 (GLOBE NEWSWIRE) -- via PRWEB - MoneyGram has energized and broadened its support of soccer in the U.S. and Mexico by securing the title sponsorship of the 2016 MoneyGram SocioMX Cup. The Cup represents the most prestigious Mexican Soccer tournament played in the United States organized by Sports Marketing Monterrey.
MoneyGram partnered with Sports Marketing Monterrey to develop the most effective strategies to reach the Hispanic market in the United States.
The MoneyGram SocioMX Cup is composed of 4 match games and the MoneyGram SocioMX Tour includes of 4 match games. The Cup and Tour are expected to attract millions of television viewers via Univision in the United States and internationally on ESPN in 21 countries including Mexico and Latin America.
MoneyGram is immensely proud to connect fans around the world to the excitement of these Elite Mexican teams.
"Our money transfer services unite friends and families just as sports have a way of uniting loved ones," says Juan Agualimpia, MoneyGram's chief marketing. "This passion for creating significant connections and bonds is one reason we are proud to be a sponsor of SOCIOMX and the quality competition it brings to the U.S. Through SOCIOMX games, our customers can experience all of the excitement that soccer brings."
With its title sponsorship, MoneyGram plans to enhance the SocioMX Cup through an integrated campaign of awareness and publicity programs in combination with brand activation events.
"We are proud to partner with a leader brand like MoneyGram to keep helping the Hispanic community connect with their families not only within the United States but outside of the country. SocioMX resonates with millions of Latinos in the US by bringing elite soccer events for families and friends across the nation," commented Jorge Villalobos, Sports Marketing Monterrey's CEO.
Player appearances, among other exclusive experiences, will be offered to fans. These special opportunities will enable fans to meet and connect with elite players from their favorite Mexican teams.
For more information on the SocioMX Cup, please visit http://www.socio.mx
About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.
MoneyGram and the Globe are marks of MoneyGram. ©2016 MoneyGram.
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About SocioMX
SocioMX is a unique loyalty program for Mexican Soccer League fans who reside in the United States. SocioMX is a platform that allows fans to connect with their favorite Mexican Soccer Clubs through experiential and digital marketing. SocioMX brings the Clubs and their soccer stars closer to the fans through personal and unique experiences.
For more information please visit http://www.socio.mx, at facebook.com/socioMXfan or on twitter @Socio_MX.
About Sports Marketing Monterrey
Sports Marketing Monterrey is an international marketing company that focuses on helping companies, non-profit organizations, pro-teams, athletes, and governments connect with the Hispanic market.
The agency currently represents over 47 professional athletes worldwide and promotes professional soccer match games with the TOP elite teams from Mexico and South America, among having the exclusive rights of elite Soccer Teams in United States for marketing, merchandising, match games, among other categories.
For more information contact Alexis Sanz at 214.466.7330 or visit: http://www.sportsmarketing.com.mx or on twitter @SportsMKTMTY
This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2016/04/prweb13318695.htm