MILWAUKEE, WI--(Marketwired - April 06, 2016) - SIAA (Strategic Insurance Agency Alliance) and Zywave, Inc., a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry, today announced a strategic partnership.

"SIAA is dedicated to the creation, retention and growth of independent insurance agencies," said Matt Masiello, executive vice president and COO at SIAA. "Whether you're a captive agent looking to start your own agency or an existing independent agency, becoming a member of SIAA gives agents access to valuable resources needed to compete and be successful. Zywave's commitment and dedication to assisting the independent agent in differentiating from the competition, enhancing client services, improving efficiencies and achieving organic growth aligns with SIAA's vision perfectly."

SIAA's unique model starts with the implementation of SIAA's proven structure, whereby an existing larger regional "master agency" leverages local expertise and proven success to help smaller local independent agencies grow and increase their income. This approach allows for significant, profitable premium growth among its participating insurance company partners. Thus, the end result is a local alliance of independent agents working together with insurance company partners to achieve a common goal.

"Zywave continues to focus on providing insurance brokers innovative ways to outperform the competition and exceed their growth plans," said Dave O'Brien, president and CEO of Zywave, Inc. "The vision behind SIAA and their dedication to celebrating the actual independence of the independent agent is what we get excited about at Zywave as well. This new partnership is a great step for both SIAA and Zywave to demonstrate continuous support of the independent agency community. SIAA membership and our broker software solutions will continue to set the industry standard together."

Both parties extend a special thank you to Roger Sitkins, a strategic partner of Zywave and CEO of The Better Way Agency, for his instrumental role in helping to make this partnership possible.

For information about SIAA and its membership opportunities, visit To learn more about Zywave's solutions and services for brokers, visit

About SIAA
SIAA is a national insurance agency alliance dedicated to the creation, retention, growth and continued success of the independent insurance agency distribution system. SIAA has signed more than 5,700 member agencies through 48 master agencies across the country since its inception in 1995 -- and currently has over $6 Billion of in-force premium.

SIAA brings profitable premium growth and quality relationship integration between its member agencies and strategic partner companies, and provides a wide range of resources to help agencies increase sales, retention, revenue and value.

About Zywave
Zywave is a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry. The company's products include Web-enabled marketing communications, business intelligence and analytics, client resource portals, and agency management tools. More than 3,000 brokerages worldwide -- including 90 of the top 100 U.S. insurance firms -- use Zywave's proven solutions to differentiate themselves from the competition, enhance client services, improve efficiencies and achieve organic growth.

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