Five Regional Managers Optimize Support Capabilities and Culture
DALLAS, TX--(Marketwired - April 07, 2016) - Pinnacle, one of the nation's leading multifamily management firms, announces the addition of five marketing managers to optimize regional support capabilities for the company's clients and managed apartment communities across the country. Working collaboratively with regional marketing directors, these individuals will help to build positive brand identity for the properties and exceed resident occupancy and retention goals.
Joining Pinnacle's dynamic property marketing team are Destiny McMahon, Pacific Northwest region; Curtis Latchaw, Southwest region; Ariel Garcia, East region; Anna Shea, Midwest region; and Jake Brizendine, South Central region. The marketing managers will work under the leadership of their respective regional marketing directors and Daryl Smith, national marketing director based in Washington DC.
"Pinnacle has deliberately expanded its marketing capabilities and embarked upon an aggressive people strategy to solidify one of the most exceptional support platforms in the industry," explains Smith. "Each of our high achievers was selected because of their intuitive understanding of the multifamily business as well as their past successes. We believe our dream team is now second to none."
Smith says each member of Pinnacle's 12-person property marketing team brings unique DNA. "We targeted professionals with strong philosophies of next generation marketing practices. By pairing our regional marketing directors with managers, we have increased our opportunities to formulate new and engaging marketing strategies aimed at promoting strong and dynamic lifestyle brands."
Pinnacle's first marketing manager came on board earlier this year with the remaining positions following shortly after. Based in Portland to support the Pacific Northwest region, Destiny McMahon lends her experience in property rebranding, lead management, social media marketing and RentCafe, which will be utilized for both regional and national marketing endeavors. Prior to Pinnacle, McMahon spent five years at Holland Partners as a marketing assistant. She holds a Bachelor of Science in Business Administration from the University of Montana in Missoula.
Curtis Latchaw supports the Southwest region from Las Vegas. His background in marketing spans a variety of industries, including banking, finance, telecom, customer care and real estate development. Latchaw grew up in the multifamily industry as his family has ownership interests in communities along the East coast. He was most recently a banker with JP Morgan Chase and earned a Bachelor of Arts in Economics from West Virginia University.
Ariel Garcia serves as the marketing manager for the East region from an office in Fort Lauderdale. Her well-rounded expertise will greatly support the company's expansive growth in south Florida. Garcia comes to Pinnacle from Greystar where she was a leasing and marketing supervisor overseeing property digital marketing activities, including social media, reputation management and competitive marketing strategies. She graduated from Texas State University with a Bachelors in Business Administration.
Anna Shea will support Pinnacle's Midwest region from her home base in Denver. Previously with Simpson Property Group, she was promoted through several positions to corporate marketing manager where she oversaw integrations, website production, SEO/SEM campaigns, and training for RentCafe, Lead2Lease and Level One. Shea is a University of Idaho graduate with a Bachelor of Science in Communications and Public Relations.
The newest member of the property marketing team, Jake Brizendine, supports Pinnacle's South Central region from Austin, Texas where he lends his expertise in marketing technology and big data management. Brizendine supplements his marketing acumen with the experience he gained in the areas of client management, project management and training while working with KASASA and Milestone Management. He holds a Bachelors in Business Administration from the University of Texas - Arlington.
About Pinnacle Property Management Services, LLC
Pinnacle Property Management Services, LLC, ("Pinnacle") is a privately held national real estate provider specializing in third party management of multifamily residential communities. As one of the nation's preferred third-party managers, Pinnacle's portfolio includes approximately 147,000 residential units and 2.1 million square feet of commercial assets. With the Corporate headquarters located in Dallas, Texas, Pinnacle has over 3,500 employees located in 26 states. For more information, visit www.pinnacleliving.com.