NEW YORK, NY--(Marketwired - Apr 12, 2016) - bRealTime, the preferred programmatic marketplace and division of digital media company CPXi that connects the highest quality publishers with sophisticated media buyers, today released a comprehensive white paper entitled, "Header Bidding Containers: A guide to understanding the new technology revolutionalizing the Header Bidding industry." The white paper can be read at

Among all of the topics fighting for the attention of digital publishers in 2016, Header Bidding is getting the most buzz. Ad tech companies across the landscape are vying for market share, and the development of Container solutions (also known as 'wrappers' or 'frameworks') is the newest technological advancement that has sprung from this trend. While publishers are becoming more comfortable with Header Bidding, bRealTime has found that many have questions about how Containers work and which solution they should choose to aggregate their Header Bidding demand partners. Today's white paper is designed to answer these questions. Topics include:

  • Introduction to Header Bidding
  • Pros & Cons of Header Bidding
  • Overview of Container Solutions & How They Work
  • Publisher Fears About Containers
  • Proprietary Tech vs. Open Source vs. 3rd Party Tech
  • Questions to Ask When Vetting Container Vendors

CPXi's VP of Product, Johanna Pesso explained, "We have been hearing in market that publishers are very excited about the prospects of Header Bidding, but they have a lot of questions. From latency to a level playing field to even what to call them, publishers are hungry for more information. bRealTime wanted to help educate the industry with what Header Bidding Containers are and why they are important." Pesso is also the paper's author.

The advent of Header Bidding was a big step forward for the friction-free real-time vision of the digital ad industry but a fully realized Container solution takes us yet another step by allowing multiple demand providers to be threaded through one streamlined integration. Ultimately, this makes the process simpler and more beneficial for the publisher.

"The bottom line is that we are always pushing the boundaries on how we can add value for our publishers," added bRealTime General Manager, Brian Weigel. "While we know that  publishers have many choices when developing Header Bidding strategies, including using open source tech, we know that publishers will still demand the service and expertise that our team can supply. That is why we provide our container solution at no charge and help our publishers continue to maximize their yields."

About bRealTime
bRealTime is a preferred programmatic marketplace, connecting the highest level of quality publishers with sophisticated media buyers. Leveraging industry-leading technology, extensive integration capabilities, and over a decade of experience we are able to deliver efficient solutions to supply and demand-side partners at scale. bRealTime is a division of global digital media company CPXi.

About CPXi
CPXi is a comprehensive digital media company with over 15 years of experience driving efficiencies in the tech-enabled marketing space. Marketers and publishers benefit from the synergy created by the company's multiple divisions, delivering a powerful marriage of technology and services, including media executions, programmatic integrations and cutting edge content creation and engagement strategies.

Contact Information:

Media Contact
Taylor Hall
Dir. Of Marketing