TORONTO, ON--(Marketwired - April 12, 2016) - Wishes for Olivia will host its annual Princess Ball, a family-friendly charity gala, at The Old Mill on Sunday, April 17, to raise money for Make-A-Wish Canada. The event is in memory of Olivia Grace White, who died suddenly at the age of 5, and who, at such a young age, always wanted to share all of the magic that the world had to offer.

Hosted by Stu Jeffries, the event will be full of activities such as archery, a birds of prey demonstration, hair adornment, highland dancing, and, of course, princesses.

Inspired by the movie Brave, this year's theme is meant to empower kids to dream big and to be kind. Wishes for Olivia hopes to make a few dreams come true, even if only for one magical day.

When: April 17, 2016, 12:00 - 4:00 PM

Where: The Old Mill, 21 Old Mill Road, Toronto, ON M8X 1G5


  • A family-friendly charity gala to raise money for Make-A-Wish Canada in memory of Olivia Grace White
  • Hundreds of children dressed as princesses and princes

Interview opportunities:

  • Jennifer White, Wishes for Olivia and The Princess Ball founder
  • Stu Jeffries, boom 97.3 Mornings host, The Princess Ball host
  • Wish Ticket Grant Families: Emma, Linsia, and Ava are all children that are battling life threatening illness. Each child was granted free tickets through the generosity of Marketers on Demand.

Photo/video opportunities:

  • 11:30: Doors open
  • Throughout: Birds of prey show by Earth Rangers
  • Throughout: Children's activities
  • 12:00: Host Stu Jeffries' welcome and introduction
  • 1:00 - 1:20: Highland dance performance and interactive dance by Breck School of Highland Dance
  • 3:25: Jennifer White speaking

About Wishes for Olivia Fundraising Organization
Wishes for Olivia is a Not-for-Profit that was started in 2013 by Jennifer and Glenn White. The organization raises money for Make-A-Wish Canada in memory of Olivia Grace White, who died at the age of 5 of an undiagnosed blood infection. Wishes for Olivia participates in a number of fundraising activities throughout the year, including Tough Mudder -- competing as the "Cinder-Hell Yeahs" (annual), various team events/competitions, and, most notably, the annual charity gala The Princess Ball. To date, Wishes for Olivia has raised over $130,000 for Make-A-Wish Canada.

For more information visit and

For information about event sponsors and partners visit our sponsor page

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Contact Information:

Candace Huntly
SongBird Marketing Communications