VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 12, 2016) - There is no denying that for the past decade, our winters have gradually become shorter and warmer, creating vast changes in the landscape of Canada's climate. Finlandia Vodka (Finlandia) is pleased to be joining forces with Protect Our Winters (POW), the leading climate change advocacy group for the snow sports community, in an effort to reduce the effects of global climate change. Finlandia believes that if you are kind to nature, it will return the favour, and has decided to join the movement against climate change by donating one per cent of its total April sales from the British Columbia market to POW.

Dedicated to building an alliance of businesses that are financially committed to creating a healthier planet, 1% for the Planet brings earth-friendly organizations, similar to POW, together with influential brands like Finlandia to support the preservation of a healthy planet. As a long-time advocate for pure water, Finlandia first pledged its support to clean-earth initiatives in 2014 when it began its partnership with 1% for the Planet. Through its collaboration with 1% for the Planet, Finlandia now supports POW's likeminded mission to protect our winters in a relevant and authentic manner.

"We are pleased to be working with Protect Our Winters and 1% for the Planet on this important initiative," said Chris Doyle Finlandia Vodka. "Finland's natural beauty and pristine glacial spring water have always been an essential element in the production of Finlandia products. In light of this, we do our best to find ways to reduce our environmental footprint and this partnership allows all of us to give back to the planet in a meaningful way."

To highlight their affiliation, Finlandia and POW will be raising a glass to environmental advocacy with winter sports athletes, media and key influencers for an exciting winter sports-fueled event. The occasion will mobilize the winter sports community in Vancouver and Canada to help fund POW's educational initiatives, advocacy and community based activism campaigns that will help build the growing movement against the impacts of climate change.

"Our mission has always been to unite the snow sports community to lead the fight against climate change and we're excited that Finlandia has joined our cause with the support of 1% for the Planet," said POW Founder Jeremy Jones. "We hope this event will inspire Canada's winter sports community to band together and take action to save our industry, our way of life and most importantly, our planet."

For more information, follow @finlandiavodka and @ProtectWinters on Twitter, @finlandia_vodka on Instagram or visit and

About Finlandia Vodka

Finlandia Vodka's unparalleled quality can be attributed to only the finest ingredients: pure glacial spring water, a legacy of the Ice Age, and six-row barley, which offers the highest quality starch and the lowest possible content of natural oils, delivering a crisp, clean taste. ©2011 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka and Flavoured Vodkas, 37.5-40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky.

About Protect Our Winters

Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 100,000 supporters worldwide, POW re-invests contributions in educational initiatives, advocacy and community-based programs. For more information, visit

About 1% for the Planet

1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. More than 1200 member companies in 48 countries give back to this big blue planet through over 3300 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $100 million back to blue. To learn more go to:

Contact Information:

Brookline Public Relations
Sophie Pilon
403-538-5641 x110

Finlandia Vodka
Wendy Treinen