DENVER, April 15, 2016 (GLOBE NEWSWIRE) -- The Denver Annual 420 Rally, one of the largest cultural and political events dedicated to cannabis in the country, is pleased to announce that it has partnered with Uber and MassRoots to provide attendees safe rides to and from the 420 Rally. Organizers of the Denver Annual 420 Rally believe it will be the largest free 420 event in the world this year. Tickets, sponsorship, vendor information, and press passes are available at http://www.420Rally.co.

The event is being presented by Colorado Marijuana Company, Sweet Leaf, MassRoots (OTCQB:MSRT), and Wiz Khalifa’s Amber Ice, a specialty concentrate line launching on April 17, 2016.

Uber is providing $20 off a ride for new Uber users who ride responsibly to the free 420 Rally. To claim your discounted ride, please sign up for an Uber account by downloading the app to your iPhone or Android, and enter code MSRT. Or just sign up at https://get.uber.com/go/MSRT

“We’re incredibly proud of the fact that the Denver Annual 420 Rally is supported by wide swaths of our local community – including the Denver Police Department,” stated President of the 420 Rally Non-Profit Organization Miguel Lopez. “As part of our mission to build a safer and more inclusive community, we’re encouraging attendees to ride responsibly to the 420 Rally and we’re incredibly grateful Uber stepped up to partner with us in this initiative.”

For more information on sponsorships, vendor booths, and getting involved, please email Info@420RallyDenver.com or call 720.307.5352. To register for free tickets and MassRoots All Access Passes, please visit 420Rally.co or any Sweet Leaf, Native Roots, Frosted Leaf or River Rock store.

About the Denver Annual 420 Rally
The Denver Annual 420 Rally is a non-profit organization dedicated towards building an inclusive, engaged community that promotes equality in economic justice, access to fair housing, improved education, and greater police accountability and professionalism. For more information, please visit our website.

About Uber
Uber gives people the power to push a button and get a ride. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 300 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer. Follow us on Twitter @Uber_CO and find us on Facebook: Uber.

About Amber Ice
Amber Ice is the debut solvent-less hash concentrate from TAYLOR’D EXTRACTS BY WIZ KHALIFA.  Amber Ice is made by mixing fresh frozen nug with water and ice.  The trichomes are then mechanically extracted.  The solution that results is then filtered through a series of micron-sized screens that catch all the trichomes.  Water extraction is the purest means to make concentrates since there are no solvents used when making this product, which allows for less disruption of the trichomes.  Amber Ice is available exclusively at RiverRock in the state of Colorado.

About MassRoots
MassRoots (OTCQB:MSRT) is one of the largest and most active technology platforms for cannabis consumers, businesses and activists with over 775,000 users. It is proud to be affiliated with the leading organizations in the cannabis industry, including the ArcView Group and National Cannabis Industry Association. MassRoots has been covered by Fox Business, CNBC, Fortune, MarketWatch, Cannabist and the New York Times. For more information, please visit MassRoots.com/Investors.

About Sweet Leaf
Sweet Leaf is a Denver marijuana company dedicated to serving sweet strains to fierce patients daily. Cannabis is not only powerful, it is the ultimate survivor. With the help of cannabis, we can attack our days with fierce confidence and achieve sweet success. Living the Leaf Life is all about resilience and pushing the limits of possibilities. Come say high at one of our 6 locations!

About Colorado Marijuana Company, LLC
Colorado Marijuana Company, LLC (“CMC”) is the brainchild of two of Colorado’s foremost marijuana leaders; Santino Walter and Robert J. Corry, Jr., Esq. These men, who can be credited in part with founding Colorado’s industry, have developed an effective and legal paradigm for investment from inside and outside of Colorado to participate in this exciting new space.

Santino Walter, President of CMC, has taken to high profitability numerous Colorado retailers both inside and outside of the marijuana industry, including as President and CEO of numerous large regulated marijuana entities. Santino brings with him Mr. Corry, CMC’s Vice President and General Counsel, a Stanford Law School graduate who 5280 Magazine named as one of Denver’s 50 Top Powerbrokers and who The National Law Journal named as one of “America’s Top 40 Lawyers Under 40.” Mr. Corry formerly served as Counsel to the U.S. House of Representatives Judiciary Committee, has successfully litigated precedent-setting litigation that paved the way for Colorado’s industry. Mr. Corry assisted in the drafting of Amendment 64, now codified in Colorado’s Constitution.

CMC is now currently offering strategic opportunities for acquisition and/or involvement with presently-licensed and actively-operating marijuana entities. For more information, please email Rob Corry at Rob@RobCorry.com.

Contact: Santino Walter
Phone: 720.364.9077
Email: Info@420RallyDenver.com