The Princess Ball Raises $65,000 for Make-A-Wish(R) Canada

Hosted by Stu Jeffries, 500 Princesses and Princes Experienced a Touch of Magic at the 3rd Annual Charity Gala

TORONTO, ON --(Marketwired - April 19, 2016) - 500 guests and volunteers attended the 3rd annual Princess Ball on April 17th in support of Wishes for Olivia, which raises money for Make-A-Wish® Canada in memory of Olivia Grace White. The family-friendly charity gala, which took place at The Old Mill, raised more than $65,000 for Make-A-Wish® Canada through ticket sales, sponsorship, and an on-site silent auction. It was Wishes for Olivia's most successful Princess Ball to date.

Wishes for Olivia is happy to report that sponsorship for this year's Princess Ball more than doubled past events to contribute to the success of the annual event.

"On behalf of the team here at Make-A-Wish®, I would like to express our sincere gratitude to Wishes for Olivia for its heartfelt and ongoing support of our wish-granting mission," says Sheila Rees, regional director, Make-A-Wish® Toronto & Central Ontario. "Wishes for Olivia raises an outstanding amount of funds to help grant magical wishes for children with life-threatening medical conditions, to bring hope, strength and joy into their lives at a time when it's needed most. Thank you for helping to share the power of a wish!"

Run by Olivia's mother Jennifer White, Wishes for Olivia puts together this magical tribute to Olivia Grace White, who died suddenly at the age of 5 from an undiagnosed blood infection. The Princess Ball highlights her giving spirit and love of all things princess-related.

"It is a very emotional event," says Jennifer White, The Princess Ball founder. "We have the support of so many family and friends, and to have the community come together to celebrate Olivia's life is overwhelming. We are already looking forward to The 2017 Princess Ball."

Activities at this year's Princess Ball were incredibly successful with the addition of new activities such as a medieval archery station, the Springfree trampoline station, Earth Rangers animal educational encounters, and highland dancing with the Breck School of Highland Dance. Princess Ball favourites like the spa room with face painting, hair adornment, and glitter tattoos, quiet play area, and photo booth were equally as popular.

The silent auction and raffle items, donated by local businesses and organizations, highlighted experiences such as Adele tickets, Westjet travel vouchers, a trampoline, and much more.

Volunteers, sponsors, and partners helped to make this the most successful Princess Ball to date. The Princess Ball 2016 sponsors were Mabel's Labels, David's Tea, Campbell's, Springfree Trampoline, Official Princess Parties, Jakks Pacific, Home Trust Company, Nexonia, Breck School of Highland Dance, Glama Gals, Melonhead, Liquid Entertainment, Earth Rangers, NagataConnex, Talbot Promo, CJ Graphics, Marketers on Demand, and SongBird Marketing Communications.

About Wishes for Olivia Fundraising Organization

Wishes for Olivia is a Not-for-Profit that was started in 2013 by Jennifer and Glenn White. The organization raises money for Make-A-Wish Canada in memory of Olivia Grace White, who died at the age of 5 of an undiagnosed blood infection. Wishes for Olivia participates in a number of fundraising activities throughout the year, including Tough Mudder -- competing as the "Cinder-Hell Yeahs" (annual), various team events/competitions, and, most notably, the annual charity gala The Princess Ball. To date, Wishes for Olivia has raised over $205,000 for Make-A-Wish Canada.

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Contact Information:

Candace Huntly
SongBird Marketing Communications

The Princess Ball 2016 The Princess Ball Host Stu Jeffries Olivia Grace White