Scandic strengthens customer dialog through new digital platform

Scandic Hotels, the largest hotel company in the Nordics, is continuing to
strengthen its customer dialog and market-leading e-commerce by launching a new
digital platform. The platform will improve the customer experience and service
level as well as further increase the site’s conversion rate. The first step is
today’s launch of a new commercial website in seven languages.
To optimize meeting customer requirements and the growing demand for dialog and
service in digital channels going forward, Scandic has invested in a new digital
commercial platform with a focus on the customer experience, service and
conversion.

In practice, this means that Scandic will be able to offer a more personalized
customer dialog both before, during and after a hotel stay. This includes the
“dream phase” where customers begin considering different travel options to
following up with improved distribution and search functionality in the
customer’s “selection phase.” The new digital platform will also allow Scandic
to communicate in the “planning phase,” for example, by offering information
about the destinations and hotels. In the future, Scandic will also offer
innovative services to help customers during their stay.

- Digitization in the hotel industry is affecting our business in several
dimensions. At Scandic, we are focusing on digitization opportunities within the
customer experience, sales and distribution as well as increasing the efficiency
of our operations, says Frank Fiskers, President & CEO of Scandic Hotels Group.

- With our new digital commercial platform, we will be able to offer a more
personalized and individual dialog with our customers that will ensure relevance
and engagement and improve the customer experience, says Thomas Engelhart, Chief
Commercial Officer, Scandic Hotels Group.

Scandic’s new website is optimized for the digital screens customers choose to
view information and interact through during the entire customer journey and
when booking hotel stays. Visit Scandic’s new website at www.scandichotels.com

For more information, please contact:
Thomas Engelhart, Chief Commercial Officer, Scandic Hotels Group
thomas.engelhart@scandichotels.com
Ann-Charlotte Johansson, VP Communications & IR, Scandic Hotels Group
+46 721 80 22 44, ann-charlotte.johansson@scandichotels.com


Om Scandic Hotels
Group

Scandic är det största hotellföretaget i Norden med ett nätverk av närmare 230
hotell fördelat på 41 000 hotellrum
och 14 400 medarbetare. Scandic Friends är Nordens största lojalitetsprogram
inom hotellbranschen med 1,7 miljoner medlemmar. Ett ansvarsfullt företagande är
en del av Scandics DNA och Scandic är vald till ‘best hotel brand’ i Norden
(BDRC). Scandic är sedan 2 december 2015 noterat på Nasdaq Stockholm.
www.scandichotelsgroup.com