Five-Year Study of World's Top Brands Reveals Key Insights for Lead Generation and Aftermarket Sales
DENVER, CO--(Marketwired - April 28, 2016) - Registria, a SaaS company that is helping lifestyle and consumer electronics brands make a better connection to their customers, announced the results of its five-year Consumer Trends in Product Registration Report, which analyzed product registration data across more than 100 leading global brands such as LG, Whirlpool, Cuisinart and NordicTrack. The study found that digital and mobile product registration methods have nearly doubled the amount of completed product registrations, and that 57 percent of product registrations on a mobile device are completed within the first two weeks after a purchase.
This shift in behavior gives brands the ability to quickly and easily identify and engage with their customers in order to trigger aftermarket sales, activate warranties or communicate recalls.
"Over the last five years we've seen a significant change in the demographics and behavior of consumers who register products based on the adoption of new technology," said Chris McDonald, CEO of Registria. "Brands that are optimizing mobile and digital devices to capture customers through product registration are seeing millions in additional aftermarket revenue and reduced customer service cost."
Key findings from the study include:
"We increased sales significantly over the previous year for one of our main brands," said Tom Guenther, Digital Marketing Manager, Groupe SEB, leader behind household brands such as All-Clad, Krups and T-Fal. "Registria's product registration solutions helped organize, strategize and deploy effective digital marketing campaigns that not only exceeded our goals, but put us in a fantastic position for growth."
The inaugural Consumer Trends in Product Registration Report was developed based on research conducted for five years with more than 100 global brands in the following industries: major appliances, small appliances, consumer electronics (audio/video), consumer electronics accessories, computer peripherals, sporting goods, homewares, eyewear, power tools, lighting/plumbing, auto parts and guns and ammunition. Reports were compiled using activity derived from unique data sets, including proprietary surveys, manufacturer-published sources, and analyst reports.
To learn more about Registria's Consumer Trends in Product Registration Report, visit: http://registria.com/blog_Announcing_2016_Consumer_Trends_in_Product_Registration_Report.
About Registria
Registria is an award-winning Software-as-a-Service platform that supports streamlined ownership experiences for more than 100 of the world's most recognizable brands. Purpose built for manufacturers, Registria integrates technology with digital marketing to connect a brand's sales, marketing and service capabilities into a comprehensive solution. We enable brands to better understand their buyers, and for buyers to engage directly with the brands they buy throughout the ownership lifecycle. Registria recently launched Photoregister(SM), a mobile registration solution that provides the fastest way for consumers to register new product purchases via text, email, web, or social messaging. Learn more about Registria at http://registria.com.
Image Available: http://www.marketwire.com/library/MwGo/2016/4/27/11G095519/Images/Consumer_Trends_in_Product_Registration-3d67dcc26bcf8f968e6065215dec173c.jpg
Contact Information:
MEDIA CONTACT:
Jill Petersen
Ballard Communications Ltd.
Phone: 206-683-5225