BUENA PARK, CA--(Marketwired - May 02, 2016) -  Firefly, the leader in children's oral care solutions, is launching a new Sweepstakes -- Lights, Camera, Smile! -- starting May 2 through July 31, 2016 on the brand's Facebook page. One lucky grand prize winner will win a trip for a family of four to the movie capital of the world -- Hollywood! With summer vacation on the horizon, parents will soon know the struggle of helping their kids maintain the healthy habits that were slowly built up during the school year. Firefly toothbrushes are designed to help turn brush time into playtime so parents can eliminate the daily brush battle by bringing their kids' favorite characters into the bathroom.

"We're excited to kick off the highly anticipated summer season with a fun sweepstakes that perfectly ties into summer blockbuster movies that Kids love and Firefly makes products for," said Geoff Carroll, Chief Marketing Officer. "Captain America, Angry Birds, Secret Life of Pets, Hello Kitty and Star Wars are just a few of the celebrity character toothbrushes that will make an appearance during the sweepstakes and kids can look forward to as they continue to develop lifelong healthy habits."

As new movies are released this summer, each week of the summer sweepstakes will highlight a different character so every star can enjoy their moment of fame in the spotlight. Some of the new character toothbrushes to look out for this summer include the brand new Firefly 3D Stormtrooper toothbrush as well as a Stormtrooper and BB-8 in the Ready Go Toothbrush line. In addition to the grand prize of the sweepstakes, Firefly will also select weekly winners throughout the duration of the contest to receive a Firefly product featuring the 'Star of the Week.' To enter the sweepstakes, parents can visit the Firefly Facebook page daily to fill out the entry form and share an image of their child's red carpet smile!

Firefly is committed to helping parents teach kids healthy habits that will last a lifetime so they always have red carpet worthy smiles! Firefly products are equipped with innovative features, such as suction cups and protective caps to help eliminate the mess in the bathroom that inevitably follows brush time. For more information about Firefly visit fireflytoothbrush.com. Join the conversation on Facebook, Twitter and Instagram and share your own #BrushBattle tips!

About Firefly®

Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.

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Contact Information:

Ili Georgiev
Finn Partners
(310) 552 - 4191