Pure Set to Complete Securities Buyback Program

LAS VEGAS, NV--(Marketwired - May 5, 2016) - Pure Hospitality Solutions, Inc. (OTC PINK: PNOW), parent Company of the Central American-Caribbean online travel Agency (OTA) Oveedia (www.Oveedia.com), announced today, that in the upcoming days, the Company shall make its fourth and final payment in the Debt Repurchase Program, strengthening the Company's current capitalization structure and furthering its debt reduction initiative.

"Once we make this final payment, we will have successfully completed this phase of the Debt Reduction Initiative, repurchasing all of the toxic debt targeted in the Debt Repurchase Program," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions. "I am proud to say, it is at this point, that shareholders should truly be able to begin seeing the light at the end of the tunnel."

Clearing the slate of toxic notes couldn't have come at a better time, as the Company prepares for the highly anticipated hospitality event, Expotur 2016. With the Company continually receiving growing interest from hoteliers, making room for more suitable, long-term capital infusions -- achieved by staving off dilution, equates to faster market penetration and stronger advertising budgets.

Pereira continued, "In fact, the interest is so high, that even while we're exploring the options of engaging a well-heeled, well known international marketing firm to handle our marketing outreach, its seems like Expotur 2016 will actually kick off our outreach strategy, one month earlier than planned. So, I'm confident that we will meet our 2016 benchmark of new property listings with Oveedia."

Management strongly believes that the Company is on track to quickly build an online travel database hosting Central America's premier and underserved properties. This would position Oveedia as a value-added opportunity to any major online travel operator (i.e. Priceline, Expedia, etc.). Even a systems company like Google, who has begun a push into this market, would likely find valuable interest in the Oveedia online travel brand. Therefore, management remains confident, that with this upcoming fourth and final payment of its securities buyback plan, shareholder confidence should rise significantly; reflecting greater opportunities for PNOW shareholders.

About Pure Hospitality Solutions, Inc.

PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand. PURE is the creator of Oveedia (www.Oveedia.com), the Central American-Caribbean online travel hub.

Related Links:
Pure Hospitality Solutions Pinterest: http://www.pinterest.com/purehss/
Pure Hospitality Solutions Facebook: https://www.facebook.com/PUREnow
Pure Hospitality Solutions Twitter: https://twitter.com/purehss
Pure Hospitality Solutions Google: https://plus.google.com/+PurenowSolutionsplus/
Pure Hospitality Solutions LinkedIn: https://www.linkedin.com/company/pure-hospitality-solution

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.