BOSTON, MA--(Marketwired - May 5, 2016) - Full-service agency Genuine announced today that their project, in collaboration with their client, the Harvard Business School Alumni Relations Office, has won the Webby Award for Best in School/University websites.

The win is for the project launched late last year entitled "The HBS Alumni Wilderness Survival Handbook," a unique wilderness-guide themed website and series of videos that provide information and links to school resources and services available to alumni on their "lifelong journey."

"This win is huge for our creative teams here at Genuine. We're honored to be chosen for the University category, because we truly feel this is a step in a new direction for alumni association communications," says Founder and Executive Creative Officer, Chris Pape. "We prefer to work closely with our clients and embody our #InventTogether philosophy. Working with the HBS team helped us create something we're all immensely proud of."

Founded in 2005, Genuine is a full-service, digital-first agency. Driven by the pursuit to #InventTogether, Genuine helps brands embrace the rapid pace of change by inventing new ways to positively impact their customer's connected lives. With deep expertise in strategy, creative, media and technology, Genuine works with brands across a diverse range of industries and around the world, including Novartis, Lysol, Akamai, Red Hat, Spartan Race, Johnson & Johnson and WellPet. A proud member of the IPG group of companies, Genuine has offices in Boston, New York, Chicago, and San Francisco. Visit us at