WASHINGTON, DC--(Marketwired - May 6, 2016) - Gilla Inc. ("Gilla" or the "Company") (OTCQB:GLLA), the fast-growing designer, manufacturer and marketer of E-liquid for vaporizers, today announced it has become a member of the Vapor Technology Association ("VTA") as part of the Company's ongoing commitment to positive advocacy within the industry.

"Gilla actively supports a number of industry initiatives that seek to better inform the public about the many benefits of vapor products and work with regulatory authorities," said J. Graham Simmonds, Chairman and CEO of Gilla.

"The vaping industry is stronger because of its advocacy groups," stated Austin Hopper, Gilla's Managing Director of North America. He added, "They are relentless in their fight for global industry standards and regulations for vapor products. Gilla is an advocacy leader with an inclusive vision that will allow all advocacy groups to speak with a unified voice."

"Gilla is a well-respected leader in the vapor industry, and we are thrilled that they are joining our advocacy efforts in Washington, D.C. and across the country," said Tony Abboud, VTA's National Legislative Director. "Like so many new ideas and technologies, vapor products are plagued by misinformation and junk-science. Gilla's powerful voice within the industry will only amplify our efforts to change the public discourse - and public policies - around vapor products."

About Vapor Technology Association

The Vapor Technology Association is a leading vapor industry public policy and advocacy organization based in Washington, D.C. The VTA is emerging as one of the leaders for manufacturers, wholesalers, small business owners and entrepreneurs who have developed innovative and quality vapor products, providing adult consumers with a safer alternative to traditional combustible products. VTA and its members are leaders in the vapor community, promoting small businesses and job growth, responsible public policies and regulations, and a high standard of safety within the industry.

About Gilla Inc.

Gilla Inc. manufactures, markets and distributes E-liquid, which is the liquid used in vaporizers, E-cigarettes, and other vaping hardware and accessories. E-liquid is heated by the atomizer to deliver the sensation of smoking. Gilla aims to be a global leader in the manufacturing and distribution of E-liquid for the vapor industry. The Company provides consumers with choice and quality across categories and price points. Gilla's product portfolio includes Craft Vapes, Craft Clouds, Vape Warriors, Miss Pennysworth's Elixirs, The Mad Alchemist, Replicant and Coil Glaze E-liquid brands.

Forward-looking Statements

Note: This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management's views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. Gilla Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management's ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company's ability to retain key management and employees; intense competition and the company's ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in Gilla Inc. SEC filings. Gilla Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with Gilla Inc.'s business, please refer to the risks and uncertainties detailed from time to time in Gilla Inc.'s SEC filings.

For more information, please visit gilla.com.

To learn more about the Vapor Technology Association, please visit http://vaportechnology.org/.

Contact Information:

Gilla Inc.
Mr. J. Graham Simmonds
Chairman and CEO
1 (416) 843-2881
Twitter: @gillainc

For media inquiries
Mr. Don Fenton
VP of Communications
1 (416) 434-3681

Vapor Technology Association
Mr. Tony Abboud
National Legislative Director
1 (312) 498-6060