Benefits of Authentication for Digital and Physical Delivery Business Models Shared at CNP Expo
PORTLAND, OR and ORLANDO, FL--(Marketwired - May 10, 2016) - iovation, the provider of device intelligence for authentication and fraud prevention, today announced it will participate on the panel "Keep it Real: Assessing the State of the Art in Consumer Authentication" at the 2016 CNP Expo. In the panel discussion, iovation's Vice President of Global Partnerships, Max Anhoury, will share insights about passwordless authentication for card-not-present (CNP) transactions, alongside experts from Bed Bath & Beyond, CardinalCommerce and Mitek.
"With all of the recent data breaches, a password no longer assures the person signing into an account or using a credit card is legitimate," said Anhoury. "For years people have been predicting the death of the password, but that had yet to become a reality. With the mass introduction of EMV (Europay, MasterCard and Visa), the realization that the customer experience is just as important as stopping fraud and other factors, we are finally witnessing the tipping point for passwordless authentication solutions."
In the panel, Anhoury and other experts will:
iovation's Customer Authentication service reduces friction while enhancing site security. It allows consumers with "known good devices" instant passwordless access to low-risk sections of consumer accounts -- like account balances, shopping records and activity histories. If needed, it triggers step-up authentication like one-time passwords for higher risk actions like account changes, money transfers or purchases.
The panel discussion will take place at the Loews Royal Pacific Resort at Universal Orlando, Fla. on May 24 at 2 p.m. EDT. The world's most recognizable brands attend the CNP Expo to address the challenges faced by online merchants in the CNP payment industry, including higher interchange rates, increased fraud risk, chargebacks and more. That same day, Michael Thelander of iovation will demo its Customer Authentication service at the expo in the presentation entitled "Killing the Password: Balancing Risk and Trust in Authentication" at 4 p.m. EDT. For more details about the panel and demo, go to https://www.iovation.com/news/events/cnp-expo-2.
iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,500 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of billions of Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 15 million transactions and stop an average of 300,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit iovation.com.