Liverpool Football Club Launches on to Bring Authentic ‘Reds’ Merchandise to Millions of Fans in China

Beijing, CHINA

BEIJING, May 10, 2016 (GLOBE NEWSWIRE) -- (Nasdaq:JD), China’s largest online direct sales company, today announced that one of the world’s best-known football clubs, Liverpool FC, will be the first UK football club to launch on’s cross-border platform, JD Worldwide. The new store gives football fans across China the opportunity to purchase guaranteed authentic merchandise from the English Premier League club.

Liverpool FC is one of the most popular international football clubs among fans in China with over 1.7 million followers on Weibo. The club’s store on, which goes live May 10, will offer a range of authentic merchandise, including club shirts, men’s and women’s apparel, fashion and sports accessories, and personalized souvenirs.

The store will launch at a special event on May 10 in Shanghai featuring Liverpool FC legends Vladimir Smicer and Patrick Berger.

The launch has been brought about thanks to Liverpool FC’s retail partnership with Hong Kong headquartered company, EZshopnet, which specializes in football ecommerce.  

“Liverpool FC is iconic around the world, and one of the most popular international football clubs among Chinese fans,” said Tony Qiu, General Manager of JD Worldwide. “With English football gaining steam in China, we are thrilled to welcome Liverpool FC to and look forward to working together to bring high-quality authentic club merchandise to fans, and further build Liverpool FC’s popularity in the country.”

Billy Hogan, Chief Commercial Officer at Liverpool FC, said, “Our millions of Reds fans in China are extremely passionate and committed, and we are delighted that they now have quick and convenient access to a wide range of Liverpool FC merchandise on”

Upon launch, Liverpool Football Club’s store on can be found at

About, Inc., Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website and mobile applications, offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of March 31, 2016, operated 7 fulfillment centers and 209 warehouses, and in total 5,987 delivery stations and pickup stations in 2,493 counties and districts across China, staffed by its own employees. is a member of the NASDAQ100.

About Liverpool Football Club

  • Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs  having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields
  • As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programmes, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognised by the award of a Community Mark from Business In The Community
  • Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

About EZshopnet International Limited

Pioneers in the football merchandise e-commerce business in the Asia Pacific region and a trusted partner of many of Europe’s leading football clubs, we take great pride in utilizing our depth of knowledge in the football industry to deliver solutions to each of our valued club partners.

Josh Gartner
Senior Director of International Communications
+86 (10) 8911-6155 (China)
+1 (914) 439-5315 (US)

Investor Relations
Ruiyu Li
+86 (10) 8912-6805  

Liverpool Football Club
Liverpool FC PR Office
Tel: +44 151 432 5686

EZshopnet International Limited
Tel: + 852 2610 2882