PetPace Announces Strategic Partnership with Leading US Pet Health Insurance Provider

The ASPCA Pet Health Insurance program, offered by Hartville Pet Insurance Group, has partnered with PetPace, creators of the PetPace smart collar that helps detect potentially serious medical issues in dogs and cats, monitors health and enhances pet wellbeing.


BURLINGTON, Mass., May 10, 2016 (GLOBE NEWSWIRE) -- via PRWEB - PetPace, the provider of an innovative smart pet collar for remote continuous monitoring and analysis of pet vital signs and activity, today announced a strategic partnership with the ASPCA Pet Health Insurance program, offered by Hartville Pet Insurance Group, which will provide preventive care, education and discounts to pet owners across North America.

The PetPace patented smart collar provides continuous monitoring and analysis of pet vital signs and activity. Owners can ensure the health and well-being of their pet via alerts sent to their smartphone through the PetPace app. It also provides veterinarians full access to client data for more complete care. Various sizes are available, and the collar serves as both a cat monitor and dog monitor.

"The care and well-being of pets across America is the anchor of our business, so finding a partner with the same vision and focus is exciting for us," said President and CEO of PetPace, Avi Menkes. "Hartville, through the ASPCA Pet Health Insurance program, has an outstanding knowledge of and history in the pet care marketplace. Our aligned missions make for a mutually beneficial partnership," he concluded.

Hartville Pet Insurance Group is one of the oldest and largest providers of pet health insurance in the United States. Pet parents can choose from a variety of levels of coverage and add-on options to customize an insurance plan that fits the needs of their pets and their budget. Hartville is promoting the PetPace smart collar to its APHI customers and veterinarian partners to help raise awareness of the product.

"We want our pet parents to have the best access to education on pet health as well as insight into technology and services on the market that will keep their pets safe," said Liz Watson, CMO for Hartville Pet Insurance Group. "In addition to offering customizable plans that provide coverage options for illnesses and injuries, we also promote wellness plans for our pets. The PetPace smart collar is a perfect companion to help pet parents keep pets well and also be aware of any emergencies," she continued.

In addition to the consumer collar, PetPace offers a professional pet monitor collar for veterinary hospitals and animal care professionals that can be used in-house for intensive monitoring or on outpatients for detailed follow-up, tracking a pet's progress, while instantly identifying adverse reactions as soon as they develop. Hartville through the ASPCA Pet Health Insurance program has a long-standing relationship with many vet clinics nationwide and will help raise awareness of the collar for these partners as well.

"Pet care is a growing expense among Americans, who overwhelmingly feel that pets are a part of their family," said Watson. "Our model is to help pet parents keep their furry family members healthy, and preventative care and wellness checkups are a very important aspect of pet health as well as financial management. This partnership allows each company to help customers have access to pet health care options."

About Hartville

Hartville Pet Insurance Group provides pet insurance products that are underwritten by United States Fire Insurance Company and administered by Fairmont Specialty Insurance Agency (FSIA Insurance Agency in CA), members of the Crum and Forster Enterprise. In 2006, Hartville was named the only strategic partner for pet insurance of the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The ASPCA does not offer insurance. Through a strategic licensing agreement, in exchange for the use of ASPCA trademarks, the ASPCA is paid a royalty fee of up to 10% of the purchase price, with a minimum of $335,000 per year. Hartville Pet Insurance Group is a trademark of United States Fire Insurance Company. C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company.

About PetPace

PetPace was founded in 2012 with the goal of improving the quality of life of our pets. PetPace specializes in remote monitoring of pets vital signs utilizing advanced analytical methods and alerting models. We have developed a low power, wireless collar fitted with an array of sensors that reports abnormal vital signs, physiological and behavioral parameters. Once an abnormal sign or behavior is detected, a sophisticated cloud- based analytical engine evaluates the signs and if needed, sends out an immediate alert regarding the suspected condition, allowing the owner or the vet to take pre-emptive action to protect their pet's health. Learn more at

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