CALGARY, AB--(Marketwired - May 11, 2016) -  Canadian-based, eco-luxury beauty company, Plume, has launched the first ever, all-natural lash and brow enhancement serum. A new option for the conscious consumer, and the only product of its kind on the market, Plume's serum promotes growth and fullness of lashes and brows using 100 per cent natural, non-toxic ingredients without synthetic chemicals. The product is available online at Plumescience.com and at select boutiques across Canada and the U.S. Today, Plume joins the exclusive roster of select, natural, eco-luxury brands being sold by clean beauty powerhouse, Credo Beauty, with the opening of the San Francisco-based retailer's new flagship store in New York City.

A safe and very effective alternative to pharmaceutical lash and brow growth products on the market, Plume has responded to the growing need for all-natural beauty products -- specifically non-toxic products for the premium market. Conscious consumers are looking for sustainable, natural products in every aspect of their lives -- from what they're putting in their bodies, to what products they're putting on their skin and in their hair.

"People shouldn't have to choose between style and substance. At Credo, we offer brands and products that are clean, effective and beautiful. We are very excited to offer Plume to our community, their commitment to beauty without sacrifice is directly in line with our mission," said Shashi Batra, Founder of Credo Beauty and a founding member of Sephora US. 

Plume Founder Lauren Bilon developed the new concept following her own traumatic experience with hair and eyelash loss after the birth of her first child. With the use of a pharmaceutical product, her lashes regrew; however, she experienced serious side effects including burning skin, blurred vision and discolored eyelids. Wanting to provide a safe and effective option for lash and brow growth, Lauren created Plume's all-natural Lash & Brow Enhancing Serum.

"As women, we want to feel good about the beauty products we're using on our bodies. The desire to have full lashes and brows shouldn't come at the cost of sacrificing one's health or enduring harmful long-term side effects," says Lauren Bilon, Founder, Plume. "With nine different botanical active ingredients sourced from around the globe, women can feel confident adding Plume to their beauty regimen knowing it delivers significant results using only natural ingredients."

Plume's Lash & Brow Enhancing Serum is easy to apply, washes off with water and can be used by individuals with contact lenses, sensitive eyes, and women who are pregnant or nursing. With regular application, a substantial increase in lash length, volume and density occurs within six to eight weeks. Some users experience results after only three to four weeks.

Developed with innovative self-preserving technology, the product is free of parabens, sulfates, hormones, artificial fragrances and dyes, gluten, and is never tested on animals. It is one of the few rated-zero products in the trusted green product database, Think Dirty.

For more information on Plume or where to purchase the product, please visit www.plumescience.com.

About Plume

Plume is a Canadian-based cosmetics company established in 2014 by Lauren Bilon. With the expertise of their world-class research and development team, Plume has developed the first-of-its-kind all natural lash and brow enhancement formula. Plume's Lash & Brow Enhancing Serum is available online, at select boutiques in the U.S. and Canada, and at Credo Beauty, the natural cosmetics retailer. For more information, visit www.plumescience.com.