SAN MATEO, CA--(Marketwired - May 17, 2016) - Reflektion, the leader in next generation eCommerce personalization and winner of's Digital Commerce Startup of the Year, today announced that it has been named a 2016 Gartner Cool Vendor in the Digital Commerce Marketing1 report. Gartner's annual Cool Vendor in Digital Commerce Marketing selection highlights companies that support the evolution of digital commerce strategies through unique and impactful technology solutions.

According to Gartner, "Digital commerce, the buying and selling of goods and services using the Internet and the marketing activities that support these transactions, continues to be a growing area of emphasis for marketers as consumer behavior evolves."

Reflektion's unique approach to eCommerce personalization is based on individualization. The technology works by capturing, analyzing and responding in real time to each shopper's behavior so that retailers can present the shopper with the most individually relevant products and content. As a result of individualization, Reflektion's clients generate more than a 20 percent increase in conversion rates and a 70 percent increase in engagement on their sites.

"Being honored as a Gartner Cool Vendor is a tremendous compliment. We believe this recognition, in addition to being awarded's Digital Commerce Startup of the Year, is strong validation for our unique approach to personalization and the results we're generating for our clients," stated Reflektion CEO Sean Moran. "We believe Reflektion's ability to put the right products in front of the right person every time is the reason why our retail clients are greatly improving the lifetime value of their shoppers."

1 Gartner, Cool Vendors in Digital Commerce Marketing, 2016, April 13, 2016

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Reflektion
Reflektion drives millions of incremental conversion events for leading retailers of all sizes, including Disney, Marmot, Godiva, O'Neill Clothing and Oriental Trading. Reflektion's Individualized Commerce Solutions enable retailers to capture and respond to each individual shopper's intent in real time, which increases customer conversions and retailer revenue by over 20%. The company is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, and Intel Capital. Reflektion is the winner of's 2015 Digital Commerce Startup of the Year.

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Grace Nicolas