Cherokee USA® Heads to Nashville as Title Sponsor of Warner Music Nashville’s Annual “Warner Sound”

Sherman Oaks, California, UNITED STATES

SHERMAN OAKS, Calif., May 17, 2016 (GLOBE NEWSWIRE) -- Cherokee USA®, the namesake brand of Cherokee Global Brands (NASDAQ:CHKE), will be the title sponsor of Warner Music Nashville’s annual “Warner Sound” during the CMA Music Festival in Nashville June 9-12, 2016. Warner Sound Presented by Cherokee USA will connect country music’s top artists and fans with Cherokee’s authentic and iconic American fashion lifestyle.

A photo accompanying this announcement is available at

Warner Sound Presented by Cherokee USA will be held at the aVenue event space in the heart of downtown Nashville, located at 120 Third Avenue South. Cherokee will transform the space into an experiential county fair complete with hot dogs, apple pie, games, a photo booth and more. The festive atmosphere will provide an engaging backdrop and a hub for fans and VIP guests to enjoy performances and meet-and-greets with Warner Music Nashville artists.

“Our partnership with Warner Music Nashville will be the first of several entertainment-focused initiatives,” said Henry Stupp, chief executive officer of Cherokee Global Brands. “We identified a powerful synergy between Cherokee and Warner and look forward to launching programs with additional partners that will unite high-profile artists and event marketing with America’s brand.”

“Partners like Cherokee USA are imperative to the success of events like Warner Sound,” said Warner Music Nashville EVP and General Manager Peter Strickland. “We are thrilled to have them on board to support one of our marquee moments and know that they will be well received by both our artists and their fans.”

Cherokee is a sought-after American family-lifestyle brand that offers classic, casual comfort at a great value.

Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 9,000 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India), Ahold (Czech Republic) and the TJX Companies (U.S., Canada and Europe).

Warner Music Nashville was created in 2009 with the goal of expanding the presence of WMG and its family of labels has had in the Nashville music community for more than 60 years. Under the leadership of President and CEO, John Esposito, the division is home to Warner Bros. Nashville, Atlantic Nashville, Elektra Nashville and the LoudMouth comedy label.


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