Cognitive Companion Brings Efficiency to Modern Marketing Challenges Across Research, Segmentation and Media Planning
NEW YORK, NY--(Marketwired - May 18, 2016) - Equals 3 today announced the launch of its cloud-based cognitive companion Lucy, powered by IBM Watson. Built for Fortune 1000 marketers and advertising/media agencies, Lucy's groundbreaking technology taps the cognitive computing power of Watson to address common challenges across research, segmentation and media planning. A master strategist, Lucy can inform everything from in-depth market analysis and audience segmentation to media mix modeling and targeted channel planning.
To create Lucy, Equals 3 combined its experience creating marketing and ad tech solutions for some of the world's largest brands, media and advertising agencies with several IBM Watson services, including Retrieve and Rank, Natural Language Classifier, Personality Insights and Tradeoff Analytics. Combined, these IBM Watson APIs allow Lucy to comprehend vast amounts of structured and unstructured marketing data and provide detailed, sophisticated answers in seconds. For example, a user can ask Lucy who buys a specific type of car and she will present the best response with a high degree of confidence.
"Lucy solves the data-overload problem marketers and agencies have been grappling with for years: accessing the appropriate data at the right time," said Scott Litman, co-founder, Equals 3. "The fact that Lucy can accomplish in one day what has previously taken months to do is a complete paradigm shift, and her ability to enhance what marketers can do is really made possible thanks to the cognitive computing capabilities of IBM Watson."
In a six-month beta test, Havas Media -- one of the world's largest media planning and buying agencies -- achieved a significant reduction in vendor cost and experienced faster campaign deployment using Lucy.
"The impact Lucy has already made on our business in a short time is significant," said Laura McElhinney, senior vice president, media technology, Havas Media. "What's more, because Lucy is a cognitive solution powered by Watson, she actively learns and fine tunes the information she delivers, streamlining the campaign research and development phase and allowing us to deliver optimal service to our clients."
Lucy is also currently working with marketing data from the Advertising Research Foundation, the American Marketing Association, Facebook, Kantar, Ipsos, Media Ocean, Omniture and Twitter, among others -- extending the amount of data available to users.
For a short video of Lucy at work or to schedule an in-person demonstration, visit http://www.equals3.ai/howdoeslucywork.
About Equals 3
Founded in 2015, Equals 3 creates advertising and marketing solutions leveraging the cognitive computing power of IBM's Watson. An IBM Watson developer partner, Equals 3 is part of a community of over 80,000 developers building with the dozens of APIs available on the open Watson Developer Cloud platform. Equals 3 also joins 500 developer partners who have created novel apps and businesses using with Watson APIs, 100 of which have commercialized solutions.
Equals 3 believes the best results occur through "Man-Machine Symbiosis" -- the idea that an individual can benefit from the power of technology to be stronger than the individual, and stronger than the technology, alone. Its latest product, Lucy, is a cloud-based supercomputer designed to help Fortune 1000 brands and the agencies that serve them solve today's biggest marketing problems across research, segmentation and planning. For more information on Lucy, visit http://www.equals3.ai/faq.
IBM Watson: Pioneering a New Era of Computing
Watson represents a new era in computing called cognitive computing, where systems understand the world the way humans do: through senses, learning, and experience. Watson continuously learns, gaining in value and knowledge over time, from previous interactions. With the help of Watson, organizations are leveraging cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges.
To advance Watson, IBM has three dedicated business units:
Watson, established for the development of cloud-delivered cognitive computing technologies that represent the commercialization of "artificial intelligence" or "AI" across a variety of industries; Watson Health, dedicated to improving the ability of doctors, researchers and insurers and other related health organizations to surface new insights from data to and deliver personalized healthcare; and Watson IoT, focused on making sense of data embedded in for more than 9 billion connected devices operating in the world today, which generate 2.5 quintillion bytes of new data daily. For more information on IBM Watson, visit www.ibm.com/Watson and www.ibm.com/press/Watson.