SEATTLE, WA--(Marketwired - Jun 1, 2016) - Astavita, Inc., a Seattle-based provider of high quality dietary supplements containing natural astaxanthin and the global brand of AstaReal Group, today revealed details of their strategy to promote a healthy lifestyle and manage health risks by combining a good diet and moderate exercise with the support of science-based nutritional products. As a pioneer and industry leader, the company has initiated the Moses Lake Health Challenge, to demonstrate the effectiveness of voluntary lifestyle modification for people at lifestyle risk. Governor Inslee has declared the company's campaign in harmony with the state's medical vision to help prevent lifestyle diseases and contribute to healthy living.
The AstaReal Group is preparing to celebrate the two-year anniversary of their $34 million dollar, 59,000 square foot Moses Lake factory that produces natural astaxanthin. The company is planning to invest an additional $30 million dollars and create 50 new jobs within two years.
As part of their international focus on research and education targeting at risk populations starting in local communities, 50 residents are currently participating in the free 90-day Moses Lake Health Challenge, a health and wellness initiative to help make Moses Lake one of the healthiest small cities in the U.S. This free program provides participants with over $450 worth of services. Participants range in age from the 30s-70s with a high Body Mass Index (BMI).
The participants receive an initial physical examination (including blood tests) and follow up clinic visits, fitness club membership, and a free supply of Astavita Healthy Living Antioxidants. The challenge started Monday, February 29th and ends Saturday, June 11, 2016. Closing ceremonies will be held July 30th.
Significance of Challenge
Astavita understands that traditional pharmaceutical intervention to help prevent and manage risks of lifestyle and geriatric health conditions often produce limited results along with undesirable side effects. The company's own research, in addition to recent studies, suggests that nutrients such as natural astaxanthin could play a key role in the strategy to manage the lifestyle risks. Therefore, Astavita is leading the effort to help people adopt healthier lifestyles by combining diet, exercise and a daily supplementation of natural astaxanthin.
KEY QUESTIONS
- Will the Challenge demonstrate the effectiveness of voluntary lifestyle modification with support from natural astaxanthin?
- Can a daily amount of a non-drug dependent nutritional product, combined with diet and exercise, enable at risk folks to practice prevention and experience healthy rewards?
- Can you change habits one community at a time?
Media Sources
Lead Clinician
Tammy Nolan, ARNP
Choice Health & Wellness
"I have been taking Astavita a few weeks longer than most of the participants. I love what I am seeing so far. I have active rheumatoid arthritis and struggle with the day to day aches and pains that the NSAID, neurologic pain meds, and biologics cannot cover. After about 3 weeks I started decreasing my prescriptions. I have completely stopped using the neurological medication and have cut my NSAID use by 1/3. My swelling has not completely resolved but is definitely more manageable."
Participant (additional available upon request)
Constance "44" Glencoe:
"I have high cholesterol and glucose levels. I became involved in the health challenge because I had heard from others in our community the benefits they had witnessed in themselves or others when they had taken astaxanthin. These individuals were employees at the plant here in Moses Lake or they knew employees who worked there. I wanted to see if I could have the same benefits for myself and then for my family especially for my two type 1 diabetic children."
Astavita
General Manager
Dan Henry
"Providing access and resources to healthier lifestyle options and our high quality supplements will allow the participants to positively and significantly improve their overall health and well-being. Additionally, we are planning to hold similar events in the future in Seattle and potentially throughout other areas in the United States and rest of the world."
Benefits of Natural Astaxanthin
Natural astaxanthin is known as one of nature's most beneficial antioxidant ingredients. Numerous clinical studies conducted in humans have assessed astaxanthin's safety, bioavailability, and clinical aspects relevant to oxidative stress, the inflammatory process, and the mitochondrial function. Research shows that astaxanthin may be effective in helping to maintain muscle health as well as supporting the body in its fight against prediabetic conditions. The number of studies exploring astaxanthin's potential benefits has greatly increased during the last decade, to include research areas such as unhealthy metabolic conditions, cardiovascular, and cognitive functions.
*Studies available upon request
About Astavita, Inc.
Astavita is a health-focused company specializing in the development and marketing of high quality nutraceuticals and medical foods containing natural astaxanthin. AstaMed, a division of Astavita, is a biotech leader in the development and commercialization of natural astaxanthin medical foods. We apply science to deliver innovative therapies that address unmet health needs. AstaMed's current therapeutic focus is in the areas of sarcopenia and muscle disorders.
Astavita is a member of the AstaReal Group; the global brand of Fuji's astaxanthin business and the largest producer of natural astaxanthin in the U.S.A. and the world. For more info, visit: www.astavita.com
About AstaMed
AstaMed is a biotech leader in the development and commercialization of natural astaxanthin medical foods. We apply science to deliver innovative therapies that address unmet health needs. AstaMed's current therapeutic focus is in the areas of cognitive function, diabetes, sarcopenia, and muscle disorders. AstaMed is a part of the AstaReal/Fuji Chemical Group, which is exclusively dedicated to the production, research and marketing of natural astaxanthin. For more info, visit: www.astamed.net
Contact Information:
Media Contact:
Jeff Denenholz
Astavita
206-437-9810