Australian Brand Strategy Expert and Author John Cinquina Releases Insightful Video Series of American Innovators
SAN FRANCISCO, CA--(Marketwired - Jun 2, 2016) - Aria Systems, which helps enterprises grow recurring revenue, today announced that award-winning brand expert John Cinquina, author of Build Great Brands and founder of Red Meets Blue, has featured Aria CEO Tom Dibble in the new "Thought Leaders" video series. In Thought Leaders, Cinquina looks to innovators in New York City, San Francisco and Los Angeles to glean insights on the changing relationship between customers and brands. Thought Leaders presents a broad range of perspectives on technology, advertising, iconic brands, growth hacking, and innovation.
"The world is changing and the way that we interact with brands and each other is changing with it," says Cinquina. "In 2015, we filmed a series of conversations with thought leaders in the USA to hear from them on the global market, entrepreneurship, and innovation and brands. The resulting series of 'Thought Leaders' is a high paced, edgy and entrepreneurial collection of five episodes from experts, innovators and leaders."
In Cinquina's interview with Tom Dibble, the topics range from what makes a brand, the difference between the most recent tech "gold rush" and today's business climate, advice for startups, and the consumer mandate.
In the interview, Dibble is frank about today's business models and some of the biggest transformations taking shape: "There's been a dramatic shift for Fortune 500 companies with their willingness to buy cloud services from younger, more agile startups," said Dibble. "We're definitely seeing a shift back to best-of-breed for CRM, for marketing automation, for monetization, and other critical systems. Customers would much rather have the best technology vs. just a one stop shop because the line of business drives the project more often now, and they don't want to compromise on features and functions."
To view the series, visit www.thoughtleadersfilms.com.
About Aria Systems
Aria Systems' cloud billing and monetization platform is the consensus analyst choice, top ranked by Forrester, MGI, Ventana and TEC. Innovative enterprises like Adobe, Philips and Zipcar depend on Aria to accelerate time to market and increase flexibility, enabling them to maximize customer value and grow recurring revenue through subscription and usage-based offerings. For more information, visit: www.ariasystems.com.
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