SYDNEY, AUSTRALIA--(Marketwired - Jun 1, 2016) - Australian ASX-listed data services start-up, Skyfii, has opened an office in the United States to help bricks-and-mortar venues better engage with commercial tenants and visitors.

Founded in 2012, Skyfii provides an integrated suite of guest Wi-Fi, analytics and marketing tools to allow shopping centres and other venues to gather this data to inform better decisions. By providing opt-in Wi-Fi to visitors, the cloud-based solution also offers additional sales and marketing capabilities for venues by gathering information that can be shared with commercial tenants or departments.

Wayne Arthur, Chief Executive Officer and Co-Founder, Skyfii, said the company has received demand from the US following successful guest Wi-Fi and analytics implementations in Australia, Brazil, South Africa and most recently, the United Kingdom, where it also opened an office.

"US-based venues understand that providing free Wi-Fi for guests is a critical part of the visitor experience," said Arthur. "However, many of these bricks-and-mortar businesses are yet to unlock the full potential of the data they are collecting from those who opt-in to the free services.

"Our data-driven analytics solution is designed to enable shopping malls, airports, hospitals, universities and other venues to make the most of their interactions with visitors in order to enhance go-to-market and promotional strategies, and in turn boost brand loyalty and revenues."

Skyfii's North American business will be managed by Keith Morris and Charlie Clemmer, who have been appointed to the positions of Vice President Sales and Partnerships, and Senior Director of Technical Sales, respectively.

Morris joins Skyfii from Mobilitie, where he was Senior Director of Wi-Fi Solutions and Alliances with responsibility for developing and executing strategic partnerships and driving go-to-market programs. He has also held senior roles at Aerohive Networks and Aruba Networks, among others, in a career spanning nearly three decades.

Clemmer formerly worked at Aruba Networks, a Hewlett Packard Enterprise company, where he was most recently Systems Engineering Manager and Consulting Systems Engineer. Clemmer has worked in the network engineering field for more than 21 years at the likes of Bay Networks, Cisco Systems, Infoblox and Nortel Networks. For the last 11 years, his focus has been on solving challenges around wireless networking and designing mobility-oriented solutions for customers.

"While the US is arguably the leading guest Wi-Fi market, we see major opportunities in helping venues across a range of verticals generate greater value from their interactions with commercial tenants, visitors and customers," said Arthur. "Keith and Charlie's expertise in networking -- particularly around Wi-Fi and mobility -- will enable us to identify these prospects as we expand our footprint across the region."

About Skyfii
Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors. Today, every smartphone is a chatterbox of information. The cloud-based Skyfii platform uses existing Wi-Fi infrastructure, BLE beacon networks, door-to-people counters, video sources, web and social platforms to allow various types of venues to not only analyse behaviour of anonymous visitors, but also capture data from those who opt-in to free Internet connectivity. In doing so, it converts the data into a critical sales and marketing tool that allows venues and their commercial tenants to deliver content that is catered to each visitor's needs and interests. For more information visit