CHICAGO, IL--(Marketwired - July 06, 2016) - Leading direct response advertising agency, Northern Lights Direct, has hired Jennifer Smits in the position of Associate Media Director, U.S.

With nearly 20 years of diverse DRTV industry experience developing and managing both brand-based and direct-response media campaigns, Smits is a highly respected DR strategist joining Northern Lights from A. Eicoff & Company.

In her new position at Northern Lights, Smits will work closely with the U.S. DRTV Media team, headed by Rebecca Barr, Vice President, U.S. Media, to optimize its ever-evolving core media services and strategies, while fostering strengthened client and business relationships.

A major driver in Northern Light's expansion has been the agency's focus on helping its clients achieve competitive advantage and improved sales, through results focused advertising. Smits' appointment is part of a long-term plan to complement this ongoing growth in the U.S. and Canada.

"I'm thrilled to join Northern Lights. Direct response advertising continues to be a cornerstone of our clients' marketing success," says Smits. "Companies seek to champion their brand and achieve positive returns on their media investment -- DR does both extremely effectively."

Sandy French, CEO, Northern Lights Direct, expressed his support: "DR media buying is more sophisticated now than ever before, and having someone of Jennifer's caliber puts us in a great position to deliver the insightful solutions and measurable results that our clients have come to expect." According to French, "Her hybrid direct marketing expertise and knowledge of brand-based advertising are an ideal fit for Northern Lights, as our business continues to grow."

About Northern Lights Direct

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell.

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Contact Information:

Sandy French
Northern Lights Direct
T. 416.593.6104 (x2220)