NEW YORK, NY--(Marketwired - July 06, 2016) - Robin Rusch is the new chief executive officer of Infrared, the experience marketing company and member of Hakuhodo DY Holdings' kyu collective. Michael Birkin, ceo of kyu, made the announcement today.

Ms. Rusch brings significant leadership, corporate development and brand building experience to the top position at Infrared. As CEO of BrandWizard, Ms. Rusch built Omnicom Group's marketing software agency over six years into a highly profitable and sizeable company with offices in New York, London and Zurich. She left in 2013 and launched her management consultancy, First Add Water, working with a variety of client companies to advise on leadership, operations and business development.

As global CEO, Ms. Rusch will lead Infrared's strategic development, harnessing the expertise, energy and valuable client relationships of its growing staff working across offices in Los Angeles, London, New York City and Rio de Janeiro. She reports to Mr. Birkin.

"Robin's talents as a leader and business builder, coupled with significant experience in brand marketing, make her an outstanding chief executive for Infrared," said Mr. Birkin. "At this exciting time for the company, we are thrilled to have someone of Robin's caliber to drive an ambitious agenda."

Said Ms. Rusch, "Infrared's talented staff, rich history and work, as well as its longstanding industry relationships reflect the values of the organization -- it is truly a leader in building memorable human connections. I'm looking forward to helping Infrared achieve its next level of growth and in building industry recognition."

About Infrared (
With locations in New York, Los Angeles, London and Rio de Janeiro, Infrared specializes in creating human connections for global brands through sponsorship activations and promotional campaigns, incentive travel and hospitality programs, corporate meetings and experiential events across key stakeholder targets. The Infrared team brings decades of proven success designing innovative experiences and ensuring flawless execution for clients seeking brand engagement through the world of sports, entertainment, music, technology and pop culture.

About kyu (
kyu, the strategic operating unit of Hakuhodo DY Holdings, was created in 2014 to ensure the continuous enhancement of specialization and innovation in the Hakuhodo DY Group. Michael Birkin heads kyu as CEO; its operating companies include C2, Digital Kitchen, IDEO, Red Peak Group (Red Peak and Infrared), Sid Lee and SYPartners.

Image Available:

Contact Information:

Lisa Sanders
347-385-2218 cell