Addiko Bank - a new brand for a new, 'straightforward bank' (news with additional features)

DGAP-Media / 07.07.2016 / 11:44

PRESS RELEASE

Addiko Bank - a new brand for a new, "straightforward bank"

Vienna, 7 July 2016 - Addiko Bank today was announced as the new brand
under which the former Hypo Group Alpe Adria AG and its banking network in
Southeast Europe will start operating from 11 July onwards. The new brand
identity reflects the bank's new strategy and positioning, while
underlining its commitment to improve the way banking should be done:
"straightforward".

"Straightforward banking" underlines the bank's desire to address the big
challenge in consumer banking today - clients increasingly demanding
simpler products and practical, hassle-free services. Addiko Bank
acknowledges that banking needs to become more convenient and client-
focused.

"Straightforward banking is what the new Addiko brand will stand for. It is
what we will offer to our clients, and what will set us apart from the
competition. We want to be the bank that promises and delivers with speed
and efficiency. This is how we will become the bank of choice for our
clients across the markets that we serve", said Ulrich Kissing, CEO of
Addiko Bank AG.

Addiko Bank will focus on essentials, efficiency and simplicity. These
three principles represent what "straightforward banking" stands for: a
more focused product and service offering, more efficient procedures and
processes, and simpler communication through a more client-centric
approach. With the rebranding the bank is not only changing its name and
visual identity, but it seeks to address customers' demands by decreasing
complexity. Clearer, simpler and more direct service for its customers will
be at the heart of the bank's future offering.

The Addiko brand is a result of a multi-stage brand building process and
was derived from extensive research among clients and employees. The new
brand design, positioning and visual identity were developed with Croatian
creative agency Bruketa&Zinić and London-based branding consultancy
Prophet.

About Addiko Bank
Addiko Bank AG, formerly called Hypo Group Alpe Adria AG (HGAA), is an
international holding that operates a banking network in Southeast Europe
(SEE). In 2015, Advent International (Advent) and the European Bank for
Reconstruction and Development (EBRD) acquired Addiko Bank with its
Southeast Europe banking network.

Media contact:

Max Hohenberg, hgaa@cnc-communications.com, +49 172 899 6264


End of Media Release

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Additional features:

Document: http://n.eqs.com/c/fncls.ssp?u=CUDVQRJVNQ
Document title: Addiko Bank - a new brand for a new, 'straightforward bank'

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Issuer: CNC - Communications & Network Consulting AG
Key word(s): Finance

07.07.2016 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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479319 07.07.2016